Film Construction creates new film for Red Seal shot within a filmmaking family bubble
When your studio is on the same property as your home on the outskirts of Auckland city, New Zealand. Your camera kit’s at arm’s reach. It turns out you’re pretty well equipped for filming during lockdown in a pandemic. Strangely enough Film Constriction’s studio has long been dubbed the FC Bunker. Somehow Film Cnstruction always imagined zombies not Covid-19.
And of course the production company stuck to bubble rules when creating and filming the Red Seal’s new spot.
Inside bubble one – director Perry Bradley and EP/photographer Belinda Bradley, along with Belinda’s dad, Bela Fityus. Inside bubble two – producer Jozsef Fityus. Bubble three – Dave Nash of Nash Studios, with side bubble – creative Connan James. And bubble – New Zealand brand, Red Seal.
The Red Seal Knock The Bastard Off project echoes Sir Edmund Hillary’s famous comment when he first conquered Mt Everest. And that’s exactly the spirit New Zealand has adopted in the face of this pandemic. The film called for an elderly gentleman to embody that determination. And it just so happened that inside bubble one, along with too many packets of toilet rolls, was the perfect old man. With beautiful wisdom lines, and strong safe hands.
Detailed preproduction ensued from one remote bubble to the other. Filming took place between rain showers on a Lockdown Saturday afternoon, with a thermos of coffee and some Shrewsbury biscuits.
The film was shared around even more bubbles. Editing, colour grading and onlining conducted by James Hutchinson of Reasonable People. Audio post was performed by David Liversidge of Big Tree Studios from his kitchen table at home. The voice-over artist via Mint Voices, also recording from home. And Toy Box despatching dubs. Stop it with all these bubbles already.
The end result, a moving film of resilience for a testing time. Or a bubble bath. You choose.
Production Company: Film Construction
Executive Producer: Belinda Bradley
Producer: Jozsef Fityus
Director: Perry Bradley
Cinematographer: Belinda Bradley
Editing & Colourist: James Hutchinson
Audio Post: David Liversidge
Agency: Nash Studios – Creatives, Dave Nash & Connan James
Client: Red Seal
2 Comments
Thanks! My kids are now going around telling everyone they’ve ‘knocked the bastard off’. I am left trying to explain what a bastard is and how a child can end up without a father. All this to small people who don’t have any clue about reproduction yet and nor should they need to. What exactly are you trying to achieve here? Causing grief for parents? Ending the innocence of our children? I for one won’t be buying Red Seal. This is not appropriate content to show at family viewing times. Fine for adults but completely misplaced by your media buyers.
I know Jacki, I’m still outraged from my children seeing the Toyota ‘Bugger’ ad twenty years ago. If only they hadn’t have seen it. Look what’s happened because of them watching that ad: pandemics, Trump, Obama, the GFC, the internet, reality TV, Facebook and the rise of veganism!!! Jacki, we must be strong. Boycott. That’ll show ‘em.