SkyBus’ latest ‘The Easy Way to Getaway’ campaign via newly awarded creative agency Hardhat aims to give a warm welcome to returning New Zealand travellers, letting them know the airport transfer service is ready and waiting.
The win has seen Hardhat lead the charge on SkyBus’ strategy and creative across New Zealand, ensuring confidence in the safety and comfort aboard the service and encouraging wanderlust Kiwis to get their suitcase out of quarantine.
SkyBus is owned by Kinetic, Australasia’s largest bus network operating in 15 cities across Australia and New Zealand for more than 40 years. With over 3000 buses moving travellers between major airports and cities, SkyBus transports more than 5 million customers annually contributing to Kinetic’s total of 50 million customers a year.
Says Michelle Nichols, general manager of marketing and sales: “SkyBus is excited to be partnering with Hardhat as we begin to welcome back and support customers in this new phase of travelling.
“Hardhat’s creative strategy aligns with our deep care for the safety, health and wellbeing of all of our people, passengers and community, letting them know we’re ready when they are. We look forward to entering this next phase together.”
‘The Easy Way to Getaway’ campaign went live in New Zealand on 27 July and will roll out in Australia pending the reopening of domestic travel. Other elements of the brand transformation will continue to roll out over the coming months across airports and SkyBus’ social channels.
Glenn Dalton – Executive Creative Director
Chris Hince – Associate Creative Director
Andy Segal – Associate Creative Director
Zane Flynn – Designer
Gabi Raison – Account Director
Sophie De Henau – Producer