Indie agency YoungShand has today announced that Anne Boothroyd has been promoted to executive creative director after two years with the agency.
Says Duncan Shand, managing director, YoungShand: “This promotion is recognition of the leadership, creative vision and work that Anne has delivered since joining us two years ago. Anne has that rare creative combination of insight-driven strategic thinking and creative magic that is required to make truly effective and engaging work.”
Boothroyd joined the agency at the end of 2018, and has driven a step-change in the quality of the creative work from day one. 2019 saw YoungShand produce several campaigns that have been recognised locally and globally, elevating the profile of the agency and setting it on a strong growth trajectory.
Says Emma Dalton, client service director, YoungShand: “Not only is Anne incredibly talented, but she is also a great mentor to the creative team. Under her leadership, the team has blossomed, and this promotion is a reflection of that and her continued dedication to the work.”
The promotion is an essential part of YoungShand’s move to strengthen further its place as a key player in New Zealand’s indie agency mix. A full-service agency, built on strong digital foundations, which makes them a bit of an anomaly in the market.
Says Boothroyd: “When I joined the agency two years ago, I was looking for a different kind of offering to the brand agencies I had always worked with, and I saw that opportunity with YoungShand. That for me is exciting – tapping into the digital heritage of the agency, but focusing on combining brave, insight-driven brand thinking with new tech and creative innovation. I can’t wait to see what the team can deliver moving forward.”
Boothroyd will continue to work closely with creative director, Scott Maddox, to lead the agency’s creative output. The promotion is effective immediately.