Reflections inspire late night revellers in latest outdoor campaign for Macca’s via DDB Aotearoa
McDonald’s New Zealand has launched a new outdoor campaign via DDB Aotearoa, which uses reflections of night lights on city streets.
The ‘Reflections’ campaign provides just enough suggestion to point late night revellers in the direction of what they really need.
Launched to coincide with the end of year celebration season, Reflections was shot entirely in camera by Toaki Okano to mimic the Big Mac, Cheeseburger, and fries, and is running during evenings throughout inner city locations.
Client: McDonald’s
Director of Marketing: Jo Mitchell
Head of Marketing: Deb Fell
Agency: DDB Aotearoa
Chief Creative Officer: Damon Stapleton
Executive Creative Director: Gary Steele
Creative Directors: Ben Pegler, Rory McKechnie
Art Director: Zac Lancaster
Lead Business Director: Karla Fisher
Senior Business Director: Mitch Young
Print Producer: Shelley Cousins
Retoucher: Gordon Moir
Photographer: Toaki Okano
Photographer’s Agent – The Collective Force: Jason Jones
Lighting Designer: Suren Unka
Lighting designer assistant: Catherine Ellis
Digital Assistant: Ant Low
9 Comments
…feel like I’ve seen it a million times before.
https://www.adsoftheworld.com/media/print/mcdonalds_open_late_french_fries
The reflection of a giant illuminated burger?
Nice work Zac and Gordon. Looks cool.
Who knew Maccas is open late????
Nice work zac, big step up from big mac janduls.
Yes beautifully done using Christmas lights, this seems a good build on that using reflections for open late
Love this.
It passed the ‘Damn, I wish I had that in my book’ test. Nice one, Zac.