Bestads Six of the Best Reviewed by William Gelner, founder/CCO, Special Group U.S.

Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.

This week’s guest judge is William Gelner, founder and chief creative officer at Special Group U.S.

BEST TV
Winner: Topic ‘Topic is Criminal‘. As someone who’s admittedly guilty of every pandemic trope in this ad, they had me from the jump. Using the characters from the genre of shows they specialize in – foreign criminal thrillers – made it interesting. They are all pleading for us to put down that 112th loaf of sourdough and watch something other than Golden Girls reruns. Which, for the record, is an amazing show. READ ON…