Z Energy and Chemistry unveil launch campaign for Z Electric – the first non-electricity brand to enter NZ’s hotly contested electricity market

Westhaven based agency, Chemistry together with Z Energy has announced today, the launch of Z Electric – New Zealand’s first electricity and fuel rewards bundle to combine power with ongoing fuel rewards.

With no fixed term contracts, no caps on fuel spend, and no exit fees, the new electricity campaign, created by Chemistry and the Futures Team at Z Energy rewards customers, 5L of fuel for every $100 they spend on power and a bonus 50L of fuel on sign-up, redeemable at any Z Energy forecourt.

Delivered in conjunction with Flick Energy, which was acquired by Z Energy in 2018 , Z Electric was born out of a desire to reward loyal customers, not just the newbies who switch power companies.

Says Susan Young, joint creative director at Chemistry: “Bringing to life Z Electric’s unique take on power and fuel was an exciting creative opportunity. Our PowerFuel launch campaign is designed to showcase to New Zealanders that now they have a modern, refreshing, more rewarding, choice of electricity retailer.”

Says Kaye Coogan-Reeves, product marketer at Flick Electric: “Our new electricity proposition addresses feedback we saw in research – that most New Zealanders feel that all the usual electricity brands are a homogeneous bunch who simply focus on credits and upfront incentives with lock-ins to attract new customers. As a result many existing customers feel their loyalty is simply not rewarded too.”

Says Penny Wolhuter, managing partner, Chemistry: “Z Electric offers its customers the chance to join a New Zealand company that rewards everyone with regular fuel litres through Z’s award-winning Sharetank in Z App – a feature that enables Z Electric customers to take advantage of their fuel litres themselves or choose to share them with friends and family.”

Z Electric’s new brand and campaign launches this week across outdoor, print, social media and digital video.

Chemistry has worked with Z Energy since 2016 and the Z Energy operated brand Caltex since 2014. The launch of Z Electric follows the successful re-launch of Z Energy’s Pumped rewards programme and a complete repositioning of the Caltex brand last year.

Client: Z Energy
Agency: Chemistry
Joint Creative Directors: Susan Young and Patrick Murphy
Copywriter: Matt Watts
Art Director: Sarah Chernishov
Lead Designers: Paolo Alinea and Angela Watkins