Clemenger Group combines 99, justONE to form Proximity NZ led by Pescott, Mok and Watson
Clemenger Group has today launched Proximity NZ, a new agency model with a core purpose of finding the growth that’s hard to find for its clients. The move sees two significant agencies, 99 and justONE, come together to form a 70-strong team of the best talent in the industry across brand, experience, data and technology.
The leadership team of CEO, Chris Pescott; CCO, James Mok and General Manager, Amy Watson say this is more than the merging of two businesses; it’s the invention of a new agency, and they talk of the pride and opportunity in leveraging the world-renowned Proximity network.
“The Proximity offering provides an exceptional foundation, and when you add to that the 30-plus years of collective experience across 99 and justONE, we’re building a world-class agency tailored for the New Zealand market,” says Pescott.
Says Watson: “Through our close working partnership with CHE Proximity in Australia, we know that we’re already philosophically aligned, so the transition to Proximity NZ feels like a natural evolution.”
Adds Mok: “We’ve got an amazing group of experienced customer marketers who understand precision and persuasion. With such depth and breadth of the talent in the building, we can identify, create and deliver solutions at all points in the customer journey. Combined with the energy and vibe in the building, it just feels so right.”
The senior team at Proximity NZ includes:
Chris Pescott – CEO
James Mok – CCO
Greg Forsyth – COO
Amy Watson – GM
Stu Hinds and Aaron Turk – Creative Directors
Jon Irick – Director of Experience Design
Nick McFarlane – Director of Design
Nicola Henshaw – Head of Planning
Kate de Marco and Lisa Divett – Planning specialists
“We are really proud. This is day one. Today is just the beginning. The industry is changing and our team know New Zealand businesses need a model equipped to successfully address the challenges of the future. As an agency, we are hardwired to identify and deliver the growth that’s hard to find for our clients,” adds Pescott.
Among Proximity NZ’s foundation clients are New Zealand’s biggest brands: Spark, ANZ, Mazda, Frucor, Fidelity Life, Latitude, Kiwi Property, Pink Batts and House of Travel.
Based at 318 Richmond Road, Proximity NZ will work closely with fellow Clemenger Group agencies Raydar (shopper/activation specialist), BrandWorld (tactical platforms specialist) and Perceptive (data, intelligence and insights specialist).
11 Comments
A 99 gun salute to all the good people who sailed under that flag.
Kiwibank not a foundation client?
Didnt they just put out a press release saying that Troy was still part of the business?
Something smells wrong…..
A 20 year old brand recycled again. No new ideas left.
Can’t teach old dogs new tricks.
Lol look at these job titles – is this an agency or a Fortune 500 company? Some of the later comments here are on point.
Typical vitriol from keyboard warriors.
Chris has earned his right through being a successful Chief Intelligence Officer at Clemenger Insights and Analytics and through being a successful entrepreneur and business leader.
There are, at least, 20 million reasons why under his stewardship this will be very successful endevaour. I have never seen a CEO so present, walking the floors and making his presence felt and it is this drive and experienced leadership of a creative business that will see Proximity once again be a great agency brand in NZ.
Between Chris and his golden chain of leaders i look forward to all of the naysayers eating their words.
What a fu cking great neg
Is that you?
If competitive gymnastics were advertising, I’d better understand the stretching of this new Proximity offer.
However, right now, feels like a lot of bs – “golden chain of leadership” – you couldn’t even make that shit up.
Why am I not on the Clemenger Board….I want your jeeerrrrbbbb.