Arvida launches new ‘Arvida Good Friends’ campaign in Christchurch via Augusto
Augusto has announced its blossoming new friendship with retirement and aged care provider Arvida with the launch of their new Arvida Good Friends campaign.
A determination to challenge the retirement industry and enable people to keep enjoying their lives into old age no matter where they live have seen Arvida launch their new ‘Arvida Good Friends’ membership service in Christchurch. This service gives older Cantabrians access to their new Living Well Community Centre, private home helpers and rideshare transport designed to enable people to remain living successfully and independently in their own homes whilst creating more social connections with their community.
To launch this initiative, Augusto and Arvida have partnered on a campaign that will play out across Canterbury, in cinemas, digital, press, and radio that aims to give older New Zealanders the choice to have all the freedom they need to “Keep doing you”.
Says Amy Dufty, commercial director at Augusto: “We are excited to begin a new relationship with Arvida. The team approached us as a challenger brand in a rather competitive category to showcase a new approach and we were delighted to take on the challenge.”
Says Kylie Gibson, head of brand, Arvida: “We all know someone older who wants to keep living in the home they love but now needs some form of support or who needs more ways to be socially connected. Augusto were not only up for the challenge of launching our new offering but were fully invested in producing a campaign we are all proud of.”
Adam Thompson, ECD at Augusto was pleased to be able to work with the team to create a campaign that delivered the client’s objectives, without becoming typical of the type of content usually created for the category.
Says Thompson: “Whilst it’s easy to fall into the familiar old person ad style, we wanted to create a campaign that was modern, uplifting and much more relatable for our audience.”
Adds Gibson: “We are delighted with Augusto’s ability to tell such a heart-warming story, that emotionally connects to our audiences in such an authentic way and even more so, the pace at which it all came together. That’s why we are excited to be partnering with them, including the roll out of the Arvida Good Friends brand.”
Client: Arvida
Head of Brand: Kylie Gibson
Creative Agency/Production Company: Augusto
Executive Creative Director: Adam Thompson
Art Director: Aaron Carbines
Copywriter: Tim Gavriel
Commercial Director: Amy Dufty
Account Manager: Kimberley Warren
Producer: Brad Harvey, Simone Goulding
Design: James Davison, Nina Vasiljevic
Director: Ian Sweeney
Editor: Kat Kasajima
DOP: Julian Vares
Audio: Anna Veale, Amy Barber @ Bespoke
AC: Fenton Dyer
Art Department: Chris Reddington
Dog handlers: Heather Lauper, Caroline Girdlestone
Gaffer: Zac Beckett-Knight
Best Boy: Shay Horay
LX assist: Byron Power
MU/WR: Brae K Toia
Media partner: Together
