New Zealand Opera appoints FEDERATION for brand, creative, strategy and design

New Zealand Opera has appointed FEDERATION, effective immediately, as the lead agency in New Zealand for brand, creative, strategy and design.

The Company has a long-term strategic agenda that seeks to re-imagine what opera might mean in New Zealand with the goal of becoming a more relevant and inclusive national cultural organisation.

Terri Cumiskey, director of marketing and development at NZ Opera says that Federation’s creative and strategic firepower is what’s needed as the Company looks to engage new audiences and reimagine the art form: “Federation has a proven track record of creating impactful and effective work based on strong creative platforms and deep strategic insight. NZ Opera is committed to enhancing and evolving opera by adding a diverse, inclusive lens. Therefore we need an agency who can connect to the changing needs and demands of our current and future audiences.”

Says Elizabeth Beatty, managing partner at Federation: “This is an amazing time of huge ambition for NZ Opera. We’re thrilled to be appointed lead creative agency working in partnership with Terri, and the General Director of NZ Opera, Thomas de Mallet Burgess.”

NZ Opera’s purpose is to enrich the cultural life of the people of Aotearoa through an experience of opera that connects, engages and inspires reflection on our human condition.

He whakarangatira i te oranga ahurea o Aotearoa mā te whakakite i te puoro whakaari e tūhono nei, e toro nei, e whakaawe nei i te huringa o ngā whakaaro ki te āhua o te ira tangata.

Image credit: Amitai Pati (Tupaia) and H’zel Hetaraka (Teata) in NZ Opera’s production of Ihitai’Avei’a – Star Navigator, by Tim Finn and Célestine Hitiura Vaite. Photo credit Grant Triplow.