Fletcher Living appoints TBWA\NZ as new creative agency following a competitive pitch

Following a competitive pitch, TBWA\NZ has been named agency of record to manage all strategy, creative and brand work for Fletcher Living, one of New Zealand’s biggest and most trusted home builders.

Says Jo Shepherd, head of marketing, Fletcher Living: “TBWA was the stand-out agency in the pitch, and we just knew we could trust them to take the Fletcher Living brand to the next level.

“We’ve been impressed by the great work they’ve been doing with ANZ, 2degrees and The Warehouse Group and really enjoyed the pitch process. We have great chemistry with their team and can’t wait to continue the evolution of our brand platform with them in the New Year.”

Says Catherine Harris, chief executive officer, TBWA\NZ Group: “We are delighted to end the year on a high by partnering with another hugely successful Kiwi brand. Fletcher Living is on a mission to deliver high quality communities to help bridge New Zealand’s housing needs. They have a vision to become one of the nation’s most loved brands, and we can’t wait to help them on their journey.

“It’s a real honour to be trusted by such an important brand with big ambitions, and to be able to work with their amazing team of people. We can’t wait to get stuck in.”

Says Shane Bradnick, chief creative officer, TBWA\NZ: “The idea of home plays such a big role in Kiwis’ lives and Fletcher Living has been creating homes for New Zealanders for over 110 years – we can’t wait to work with their team to bring the next chapter of their brand story to life.”