The Goat Farm launches anti-advertisements for ad-averse National Business Review

While other media outlets rely on advertising to fund their worthy and earnest endeavors, The National Business Review’s journalism is instead funded entirely by its subscribers.

A new campaign by The Goat Farm highlights what the National Business Review isn’t brought to you by, and introduces the brand promise: Proudly brought to you by you.

For creative director and Goat Farm owner Vaughn Davis the campaign is a reconnection with one of his earliest advertising clients: “I was lucky enough to write ads for the NBR in my first gig at Bates in the 1990s. The brand is just as powerful 25 years on and we look forward to being part of its continued success.”

Publishers: Todd and Jackie Scott
TGF Creative Director: Vaughn Davis
TGF General Manager: Natalie Gibb
TGF Account Executive: Mia Llewellyn
TGF Senior Designer: Scott Wheeler