Australian retailer Baby Bunting appoints Republik to handle media planning and buying

Australian specialist baby retailer Baby Bunting has appointed full-service Freemans Bay Indie Republik to manage its media planning and buying here in New Zealand, effective immediately.

Baby Bunting is the biggest baby retailer in Australia and is opening its first store in Albany, Auckland on Saturday 13th August,

Established in Melbourne as a family-owned business in 1979, Baby Bunting is now Australia’s largest specialty nursery retailer, catering to parents with children from new-born to four years of age. They now have 65 stores across Australia with more soon to open and have a rapidly growing online business. Baby Bunting stores offer a huge range of products and services. With an online only presence, they started delivering to New Zealand in June 2020.

Says Danielle Beh, operations manager in New Zealand, Baby Bunting: “We have a huge range of products to support families, as well as services such as car seat installation, capsule and breast pump hire. We needed an agency that would quickly understand the breadth of our offering, how it will benefit the NZ market, and then could build a plan to communicate that.

“The Republik team have been so good to work with. We’ve been impressed with the speed at which they’ve put together a comprehensive plan that ticks all our boxes. I’m confident that we’ve made a smart decision onboarding them.”

Says Diane Besim, media manager, Republik: “I have no doubt that Baby Bunting will set the bar for specialist baby and infant retailing here in NZ. The first campaign launches on July 22nd and will be visible through OOH, Street Furniture, Radio, Partnerships and a variety of digital placements.