You can put lipstick on a pig

By Anonymous

‘Putting lipstick on a Pig’ meant your idea was shit – and no matter how big the budget, how dope your soundtrack, or how pretentious your director – it’s still gonna be utter shite!

OK boomer, but applying MAC lipstick to swine is kinda how it’s done now.

Lo-fi is the new go2, and it’s no wonder with the briefs we’re dealing with.

CLIENT BRAND RECOGNITION – ZERO
BUDGET – ZERO
TIMING – ZERO
ATTENTION SPANS OF TARGET AUDIENCE- ZERO
TRADITIONAL MEDIA BOOKING – ZERO

FFS – That’s 5 zeros!
And right now, its the rare creatives who can actually make it happen are the ones bringing home the bacon literally – getting those 5 zeros back at the end of their annual salary, and every agency in the world wants ’em bad.

Sure, Jesus turned water into wine, and that’s a great asset for any agency on a Friday night, but the real miracle is finding the rare teams that practice alchemy, turning shit into gold with a 48 hour turn around with ideas that hit hard, hit fast and hit different.

*And I don’t mean leaning on a fucking ‘influencer’ to do it.
That would actually be like putting lipstick on a pig in 2022.