Griffin’s Toffee Pops asks Kiwis “where do you hide yours?” in new campaign via Pitchblack
August 11 2022, 1:14 pm | | 8 Comments
Toffee Pops are never safe, so Kiwis have been hiding them since forever. This has led to ever more innovative hiding places. Everyone has their secret spot. Some are better than others. Where do you hide yours?
In this new campaign from Pitchblack Partners and MBM, viewers follow a couple who ‘one-up’ each other in a delicious game of Toffee Pops hide and seek.
The campaign rolls out over TV, VOD, social and point of sale and is the first new work since Pitchblack won the account back in March.
Says Pitchblack: “I’m not telling you where I hide mine.”
Says Hannah McKee, head of marketing, Griffin’s: “Neither.”
Client: Griffin’s Food Company
Agency: Pitchblack
Production Company: Jetblack
Media: MBM
Sound Design and Music: Liquid
Animation: Creature Post
8 Comments
This idea has been done approximately 4 million times.
I did it for kid’s milk
Cool, could you post a link, sounds like it’s worth a watch.
What have you done to my brand!!!!!!!!!
https://www.fastcompany.com/90656210/this-ingenious-oreo-packaging-makes-it-easy-to-hide-your-cookies-from-your-kids
That’s a very cool packaging idea with a common insight about hiding biscuits from your kids. Do your point is no one is allowed to use this insight anywhere on the planet!? Now where are your other 3,999,999 (approx) examples?.
How great is that end on the couch. Also is he wearing brand colours?
I shelve them.