FCB Media bolsters senior leadership team

(Pictured L-R: Philippa Allnutt, Agata Ziemianska, Terri Collier, Blair Alexander, Anne Lipsham, Luz Valanzasca, David Turner)

FCB Media has futureproofed its senior leadership team, elevating key talent and introducing new roles off the back of a period of growth for the agency.

Previous managing director, Blair Alexander, has been elevated to CEO of FCB Media and chief growth officer for FCB Aotearoa. Terri Collier steps into Alexander’s MD shoes, with more responsibility for FCB Media’s overall direction and management.

Anne Lipsham has moved into the role of chief strategy officer / media, supported by Chris Thomas, group strategy and product director, and will lead FCB Media’s strategic output, responsible for its development and stewardship.

As group strategy and product director, Thomas will work with FCB NZ’s specialist teams and Mediabrands APAC, to continue to bring the very best local and global products to our media teams and clients.

Newly recruited Agata Ziemianska takes the role of head of digital planning, and is responsible for developing data-driven planning approaches and advanced measurement solutions.

These new roles will work closely with new incoming talent to further develop these capabilities, we’re excited to announce in coming weeks.

David Turner continues to lead FCB Media’s investment and partnerships team, while Philippa Allnutt continues in the recently created role of head of connections planning, responsible for managing and evolving FCB’s channel-less connections planning approach, putting customers at the centre of what the agency does.

With a background in finance, combined with her previous experience as a GBD, Luz Valanzasca continues in the role of growth and performance director, supporting the agencies financial performance, pricing strategies and development of new revenue streams

Says Alexander: “This team bring such a variety of specialism and skills to the table as we continue to futureproof our clients businesses. They all have their own superpower, which as a collective means we can continue to deliver the very best work for our clients.

“It’s so awesome to be able to continue to grow and challenge our most senior and experienced talent in Anne and Terri, while continuing to evolve our offering with fresh hires such as Agata”.

Says Sébastien Desclée: “I feel privileged to have such a talented team within the FCB Group, ensuring that the overall FCB offering is ready for what the future holds.”