FCB Aotearoa and Yarn awarded Grand ORCAs at the 2022 Outstanding Radio Creative Awards
2022 Outstanding Radio Creative Awards (ORCA) and Student ORCA winners have today been announced.
FCB Aotearoa has picked up the The Grand ORCA | Non-Standard Campaign for New Zealand Police ‘Survive The Drive FM’, the campaign was also awarded the People’s Choice Award.
Yarn has scored the The Grand ORCA | Standard Campaign for Hell ‘Impossible Pizza’.
The Student ORCA went to AUT University’s Hannah Nguyen and Louis O’Brien for Mental Health Foundation of New Zealand ‘Never Have I Ever’.
Judging was based four criteria: creativity, execution, effectiveness, and innovation.
The 2022 ORCA judging panel was made up of Kim Pick (VMLY&R New Zealand), Leisa Wall (FCB), Brad Collett (Stanley St), Anne Boothroyd (Dentsu Creative) and David Shirley (Special Group).
The 2022 Student ORCA judging panel was made up of Rory McKechnie (DDB), Freddie Coltart (DDB), Matt Williams (DDB), Hadleigh Sinclair (Colenso BBDO) and Hayley Marks (FCB).
Says Peter Richardson, general manager, The Radio Bureau: “Congratulations to this year’s ORCA winners. It was a record year for entries and there was a wealth of outstanding campaigns submitted – I’d like to thank our judges who spent so much of their time listening. Lastly, we’re always blown away by the Student ORCA contenders and this year was no exception. Thanks to AUT University, Media Design School and our partner the Mental Health Foundation of New Zealand. Until next year!”
LISTEN TO THE WINNING CAMPAIGNS
Winners:
The Grand ORCA | Standard Campaign:
Hell & Yarn – The Impossible Pizza
Matt Sellars, Rich Robson, Luke Roxburgh and Robyn Ramsay
They have won a $5,000 cash prize and a $5,000 radio advertising schedule.
The Grand ORCA | Non-Standard Campaign:
New Zealand Police & FCB Aotearoa – Survive The Drive FM
Tim Gavriel and Aaron Carbines
They have won a $5,000 cash prize and a $5,000 radio advertising schedule.
The People’s Choice Award:
New Zealand Police & FCB Aotearoa – Survive The Drive FM
Tim Gavriel and Aaron Carbines
They have won a $2,000 cash prize and a $2,000 radio advertising schedule.
The Student ORCA:
AUT University & Mental Health Foundation of New Zealand – Never Have I Ever
Hannah Nguyen and Louis O’Brien
They have won a $700 cash prize and a radio advertising schedule.
5 Comments
Nice work Tim and Aaron no more being handcuffed to Vegas’s desk for you!
The Student Orca judging panel also included the client. The industry judges were only involved in the first round of judging with the client also included in that round. The second round of judging and final decision was made by the client only.
No one cares.
Huge congrats to Luke and Robyn for winning the Grande Orca. For you two to go from winning the runner up spot for MDS at the Student Orcas in 2020 to Grand Orca winners in 2022 shows the immense value of the Student Orca competition as a training ground for budding creatives.
Congratulations also to Tim and Aaron for your double win of the Non-Standard Campaign And the People’s Choice. Doubly proud of you.
Well done to AUT for you win this year- looking forward to the challenge again next year!
No one cares that a client is part of the judging team and deserves a mention.