PAK’nSAVE says no to collectibles in new campaign via FCB New Zealand
No kids toys at PAK’nSAVE this Christmas as the no-frills brand continues to say no to collectable marketing campaigns.
Instead, PAK’nSAVE is reinforcing its commitment to low supermarket prices by introducing a new no-frills advert encouraging shoppers to step up and get savey as we head into the festive season.
This year, PAK’nSAVE was ranked New Zealand’s fairest company and one of the country’s top five performing companies in the 2022 Kantar Corporate Reputation Index.
Says Lauren Ness, senior marketing manager, PAK’nSAVE – brand and CX: “We don’t want our customers to be tempted with the idea of a shiny new collectable campaign, rather we want them to get excited by the idea of saving money and collecting low prices throughout their everyday shop as we head into one of the more spendy parts of the year.
“By shopping PAK’nSAVE’s low prices, there’s no limit to the amount of savings one can get in-store. We keep it simple for customers because at the end of the day everything we do; we do to save our customers money.”
You don’t need to pay a joining fee to shop the deals at PAK’nSAVE either.
All PAK’nSAVE stores have customers’ budgets in mind, the sheer size and scale of PAK’nSAVE stores means they can buy better. Quality fresh products like seafood, meat and produce and New Zealand’s favourite grocery brands are all available at PAK’nSAVE at much lower prices.
PAK’nSAVE is a practical and functional supermarket with wide aisles and good range of grocery items. Items are stacked on the shelf in their boxes so it’s easy to shop and cut costs by asking customers to pack their own bags.
So, instead of making the festive season a spendy time, make it a savey time by saying no to collectables and yes to low prices at PAK’nSAVE.
Find to shop your local PAK’nSAVE store here – https://www.paknsave.co.nz/store-finder
8 Comments
Everyone knows paknsave and Countdown are owned by the same machine.
Think it’s New World and Countdown owned by the same peeps*
I think you mean you PAK’nSAVE and New World.
Agree with the sentiment though… Foodstuff have done collectibles for years.. and now they’re taking a moral high ground.. nonsense.
They should be embarrassed putting out a release like this.
You mean PaknSave and NewWorld? I guess not everyone knows then..
Yes but… the masses don’t interact with and buy from Foodstuffs. They buy from Paknsave. Which has a different model, pricing structure, merchandising etc and store have never done collectibles. This fits with their brand position. I don’t see what’s embarrassing about the release?
I don’t. I shop at NW as do most of the other local masses that I know. It’s local. It matters to me that the moral high ground is claimed by a brand that had no interest in it even a year ago, it’s shallow and superficial and incredibly patronising. I’d be embarrassed – unless being truly open about it and accepting past wrongs first.
One of the masses.
I thought it was a pretty cool/different problem for old mate Stickman to address, but is it just the poster? Or is there more?
I’m all I’m favour of collectables.
Generally mine come from the Right Bank Bordeaux via the Maison Vouron cellar list.
Ask nicely and I’ll recommend a few good buys under $100.