Spark lets Kiwis step into immersive AR exhibits with 5G Street Museum launch via Colenso BBDO

In a collaboration between Spark NZ, Colenso BBDO, Assembly and five prominent Kiwi creatives, the Spark 5G Street Museum tests the limits of Spark’s new 5G network by demonstrating its potential for creativity.

5G Street Museum consists of five immersive AR exhibits created by Parris Goebel, Benee, TEEKS, Askew One & David Dallas, and brought to life with cutting edge augmented reality by the team at Assembly.

Says Matt von Trott, director, Assembly ltd: “Each artist came with their own unique creative expression, and it was our challenge to channel that into an augmented reality experience. This new technology puts a lot of control into the users’ hands, and so we really wanted each experience to encourage exploration and immersion into each artist’s world. It’s been a really exciting journey for us, working with the team and these 5 amazing kiwi artists.”

Says Olivia Wright, chapter lead – Brand, Spark NZ: “5G is so much more than whether or not you can stream your favourite show on the bus. Spark’s 5G Network is up to 5x faster than 4G, which will unlock massive benefits to creative industries. To be able to show a little of this through a collaboration with such amazing NZ artists, has been a really exciting way to get a glimpse of what 5G is capable of.”

Says Simon Vicars, chief creative officer, Colenso BBDO: “Product demonstrations are always good fun to make when the product is incredible. Spark’s 5G Street Museum uses the 5G network to turn parts of the country into immersive experiences – allowing New Zealanders to step into an AR exhibit and learn from some of the nation’s best known creators.”

The exhibits can be viewed at 5G locations across Auckland, Hamilton, Wellington, Christchurch & Dunedin, accessed exclusively via the 5G Street Museum app. Find a location near you, here. Spark 5G Street Museum is also supported by a television, OOH, digital and social campaign.

Client: Spark
Client: Olivia Wright – Chapter Lead – Brand, Spark
Agency: Colenso BBDO
Production Company: Assembly Ltd
Media Agency: PHD
Any other partners: PR Agency – Anthem