The best place to call home: SBS Bank launches new campaign via Abel Aotearoa

Less than 12 months after launching its New Zealand division, Abel has released its second campaign in Aotearoa – this time for iconic Southland bank – SBS Bank.

Created in partnership with TripleDouble and Limehouse, the work acknowledges NZ as one of the best places in the world to call home, and SBS Bank as the best bank in NZ to own one with.

Voted best bank for home loans and best bank for first home buyers by Canstar in 2022, SBS Bank is proud to be recognised for having a conscience and a heart when it comes to helping New Zealanders get into the property market in the current economic climate.

Says Simon Fowler, creative co-founder, Abel: “It’s been an absolute pleasure working with SBS Bank, TripleDouble and Limehouse to bring this work to life. Strategically it feels like an important time for SBS Bank to announce this achievement – with diminishing trust in the big four, and rising cost of everything else – a positive perspective, and a little Southland heart could be the very thing which gives FHBs the encouragement and support they need to get it over the line.”

A key part of the campaign is the development of a First Home Combo box which addresses cost of living issues for first home buyers by offering a range of competitive inclusions, support, and one of New Zealand’s lowest interest rates.

Says Mandy Oosterbroek, marketing manager, SBS Bank: “As SBS Bank continues to offer authenticity, transparency and heart into the home loan category, we’re excited to team up with into Abel to share this important message to homebuyers across New Zealand.”

Says Nicole Jauncey, creative co-founder, Abel: “We are so humbled by all of our AUS and NZ partners who have trusted us with some of their most important and challenging briefs to date – working with Mandy and the team at SBS Bank is yet another example of that. We feel incredibly fortunate to solidify our trans-Tasman offering with such a talented, passionate group of people.”

The campaign launched spring 2022 and will run across OOH, TVC, social and owned channels.

Mandy Oosterbroek, Marketing Manager, SBS Bank

Simon Fowler, Creative, Co-Founder, Abel
Nicole Jauncey, Creative, Co-Founder, Abel
Phillip Robbie, Creative Partner, Abel
Nicholas Kelly, Art Director, Abel
Lucy Shanahan, Copywriter, Abel

Production partners: TripleDouble + Limehouse
Director: Andy Morton
Producer: Peter Clews
Picture Post Production: Bioscope
Editor/Colourist: Tom van den Brink
Audio Post Production: Rachana Music
Audio Engineer/Sound Mixer: Milon Williams