Spikes Asia selected four to represent New Zealand on the Spikes Asia 2023 juries

Spikes Asia, one of APAC’s most prestigious and sought-after award for creativity and marketing effectiveness, has revealed today its 2023 Jury line-up.

 

Four jury members have been picked to represent New Zealand on the juries including:

Brand Experience & Activation and Creative Commerce Jury:
Nikki McKelvie, Managing Director, DDB Aotearoa, New Zealand

Direct and Outdoor Jury:
Raymond McKay (Ngāti Kahungunu, Ngāti Rongomaiwahine and Ngaati Maahuta), Chief Creative Officer, RUN, New Zealand

Entertainment and Music Jury:
Haylie Craig, Senior Creative, Colenso BBDO, New Zealand

Strategy & Effectiveness Jury:
Chrissy Payne, Head of Planning, OMD, New Zealand

Says Mckay: “I’m excited to see some amazing mahi coming out of the Asia Pacific region, and not only that, to be able to share my Indigenous lens as a Māori creative.”

The 110 industry experts from across APAC include global brands such as TikTok and Reckitt for the first time. Cambodia is also represented on the juries for the first time. Juries will return to in-person judging in Singapore next year, for the first time since 2019.

Says Jenny Lau, events director, Spikes Asia: “The Spikes Asia Awards set the future focus of the industry and we are delighted to welcome such esteemed jury members to represent the Spikes Awards in 2023 and ensure that the creative benchmark for Asia Pacific is set. To resume in-person judging this year, truly amplifies the judging experience for each jury member. We are extremely grateful to our jurors for their time, dedication and expertise and look forward to welcoming them back to Singapore.”

The juries have been announced as follows:

Brand Experience & Activation and Creative Commerce Jury:
Yasuharu Sasaki, Chief Creative Officer, Dentsu Inc., Japan
Hari Ramanathan, CEO, VMLY&R, South Asia, SE Asia & Japan
Irisy Wang, Group Creative Director, R/GA, China
Jaslin Goh, Chief Marketing Officer, PayMe by HSBC, Hong Kong
Jason Hou, Group Creative Director, GroupTRON, Taiwan
Julian Schuchard, Creative Director, Cheil, Australia
Nikki McKelvie, Managing Director, DDB Aotearoa, New Zealand
Paruj Daorai, CEO, Publicis Groupe, Thailand

Creative Data and Innovation Jury:
Claudia Cristovao, Head of Google Brand Studio, Google, APAC
Kevin Fernandes, Head of Data Solutions & AdTech, Havas Media, Australia
Samantha Shuttleworth, Product Strategy Director, R/GA, Singapore
Shin Gyoon Hyun, CEO, LG CNS, South Korea
Tiffana Pun, Chief Strategy Officer, Dentsu Creative, China
Yuichiro Horie, Head of Planning, TBWAHakuhodo, Japan

Creative Effectiveness Jury:
Sindhuja Rai, Senior Director, Global Media Investment and AMEA Consumer Experience, Mondelez International, Global
Chris Colter, Chief Strategy Officer, Initiative, Australia
Daniel Cullen, Executive Director, WPP, APAC
Irene Chang, CEO, Publicis Groupe, Taiwan
Rahul Mathew, Chief Creative Officer & Executive Director, DDB Mudra Group, India
Seema Jaffer, CEO, Bond Advertising, Pakistan

Design and Industry Craft Jury:
Alvin Lim, Founder, Creative Chairman, Good People Basically, Hong Kong
Andreas, Chief Creative Officer, dentsu Creative, Indonesia
Athula Kathriarachchi, Senior Creative Director, Leo Burnett, Sri Lanka
Fran Palines, Creative Director, BBDO Guerrero, The Philippines
Justina Zun-Zun Chang, Global Integrated Art Director, Hakuhodo Inc., Global
Mayuri Nikumbh, Head of Design, Conran Design Group, India
Sam McGuinness, Design Director, R/GA, APAC
SzHui Liu, Associate Creative Director, ADK, Taiwan

Digital Craft and Mobile Jury President:
Kent Boswell, National Director of Interactive, Traffik, Australia
Julie Jihyun Kang, CEO & Managing Partner, Serviceplan, South Korea
Kanokkan Rinnachit, Managing Director, Yell Bangkok, Thailand
Kate Bayona Garcia, CEO, Publicis Groupe, Vietnam
Mandy Hou, Chief Digital Officer, EssenceMediaCom, China
Naoki Tanaka, Creative Director, Dentsu Inc., Japan
Vikash Chemjong, Chief Creative Officer, Cheil WW, India

Direct and Outdoor Jury:
Graham Drew, Chief Creative Officer, Grey, APAC
Anathea Ruys, CEO, UM, Australia
Greg Martin III, Executive Creative Director, Ace Saatchi & Saatchi, The Philippines
Keisuke Muroya, Creative Director, Tokyu Agency Inc., Japan
Kunanun Manusutthipong, Creative Director, TBWAThailand, Thailand
Manasi Sheth, Art Director, Dentsu Creative, India
Rachel Lo, Creative Director, Havas, Hong Kong
Raymond McKay, Chief Creative Officer, RUN, New Zealand

Entertainment and Music Jury:
Angel Lee, Marketing Music, Netflix, APAC
Giant Kung, Chief Creative Officer, Ogilvy, Taiwan
Haylie Craig, Senior Creative, Colenso BBDO, New Zealand
Ruey Ku, Managing Director, Publicis APEX Exchange China, APAC
Satbir Singh, Founder & Chief Creative Officer, Thinkstr, India
Shn Juay, Chief Marketing Officer, iCandy Interactive Limited, Global
Tom Martin, Chief Creative Officer/Partner at Special Australia

Film Jury:
Jason Williams, Head of Creative Excellence, Publicis Groupe, APAC, Middle East and Africa
Anupama Ramaswamy, Chief Creative Officer, Havas Worldwide, India
Bart Pawlak, Executive Creative Director, 303 MullenLowe, Australia
Joey David-Tiempo, Founder & CEO, Octopus&Whale, The Philippines
Lauren Yrastorza Lim, Head of Copy, TBWASingapore, Singapore
Seulki Lee, Creative Director, Cheil Worldwide, South Korea
Takayuki Niizawa, Chief Creative Officer, Wunderman Thompson, Japan
Thamakorn Ruchakityanon, Creative Director, SOUR Bangkok, South East Asia

Film Craft Jury:
Mitsuaki Timo Otsuki, Chief Development Director, Black Cat White Cat Music, Japan
AS Anam, Regional Creative Director, Media.Monks, Southeast Asia
Jody Xiong, Founder and Creative Director, Digital Director at Beijing 2022 Winter Olympics Opening Ceremony, The Nine Shanghai, China
Komsan Yamchuen, Film Director, Suneta House, Thailand
Loren Bradley, Executive Producer, Finch, APAC
Melanie Bridge, Managing Partner / Film Director, Sweetshop, Global
Priya Shivakumar, Senior National Creative Director, Wunderman Thompson, India
Wen Hao Tan, Film & VFX Director, MethodnMadness, Singapore

Healthcare Jury:
Bindu Menon, CEO and Cofounder, Pointblank Healthcare Communications, India
Brian Wang, SVP, Head of Health, Edelman, China
Donevan Chew, Chief Creative Officer, Havas Immerse, Malaysia
Eduardo Kranz, Managing Director, Service and Experience Design Lead, Accenture Song, Japan
Rachel Stanton, Group Managing Director – Health, Ogilvy, Australia
Rohini Miglani, Vice President, BBIC, Procter & Gamble International Operations SA, Singapore
Supatnuj Sorndamrih, Senior Director of Social Marketing, Thaihealth Promotion Foundation, Global

Media Jury:
Prerna Mehrotra, CEO Media, dentsu, APAC
Aditi Mishra, CEO, Lodestar UM, India
Asier Carazo, National Head of Strategy, Atomic 212º, Australia
Lawrence Cheung, Managing Partner, PHD, Hong Kong
Minako Tanaka, Creative Director & Integrated Creative Producer, Hakuhodo DY media partners inc., Japan
Shankar Rajagopal, Chief Client Officer, Mindshare, APAC
Tizzy Zoelfikar, Managing Director, Havas Media Group, Indonesia
Vivian Zhu, CEO, Zenith and Spark Foundry, China

PR Jury:
Pully Chau, President, Edelman, Greater China
Alexandra Penfold, General Manager, FleishmanHillard, Australia and New Zealand
Carolyn Devanayagam, EVP & Head of Corporate, Weber Shandwick, APAC
Clara Shek, President, Hong Kong and Regional Corporate Practice Lead, Ogilvy Public Relations & Influence, Asia
Guy Kellaway, Communications Director, Nestlé, Indonesia
Mel Panabi, Business Director – Red Havas, Havas Ortega, The Philippines
Nitin Mantri, Group CEO, AvianWE, India
Norikuni Takamiya, Co-Head of Tokyo / Director of Content & Design, I&CO, APAC

Print & Publishing and Radio & Audio Jury:
Eugene Cheong, Chief Creative Officer, DDB Worldwide, Asia
Anne-Marie Andrada, Creative Director, Havas Riverorchid, Cambodia
Ariyawat Juntaratip, Executive Creative Director, The Leo Burnett Group, Thailand
Farishte Irani, Group Head – Copy, Dentsu Creative, India
Gabriela Guerra, Senior Creative Copywriter, McCann Worldgroup, Singapore
Ralph Van Dijk, Founding Creative Director, Eardrum, Global
Taro Taniwaki, Copywriter, Hakuhodo, Japan

Social & Influencer Jury:
Swati Bhattacharya, Creative Chairperson, FCB, India
Alice Isola, AVP, Head of Social APAC, Essence, APAC
Ashleigh Bruton, Head of Social & Content, Digitas ANZ, Australia and New Zealand
Mami Koyama, Copywriter/Creative Planner, Dentsu, Japan
Nikhil Sandhu, Head of Creative Lab SEA, TikTok, South East Asia
Ronnie Wu, Chief Creative Officer, TBWAChina, China
Wonkuk Kim, Creative Director, INNOCEAN, Global

Strategy & Effectiveness Jury:
Alison Tilling, Chief Strategy Officer, VMLY&R, Australia and New Zealand
Alicja Cybulska, Chief Strategy Officer, Havas, South East Asia & North Asia
Chrissy Payne, Head of Planning, OMD, New Zealand
Rogier Bikker, Managing Director, Media.Monks, China
Saurabh Jain, Regional Marketing Director, Reckitt, South Asia
Shiggy File, Chief Strategy Officer, dentsu, Hong Kong
Stuart Wragg, Chief Strategy Officer, Herd MSL, Australia

Spikes Asia entries are open now, with the final deadline of 19 January 2023.