Flick Electric urges Kiwis to take back power in new integrated campaign via YoungShand

A new integrated campaign via YoungShand puts Flick squarely on the side of New Zealanders suffering at the hands of an unfair, broken power market, where large power providers are able to manipulate the cost of power for their own profits – and higher power bills for everyone else. It’s a protest song with a difference – gentle acoustic guitar music giving way to plugged-in power chord mayhem, explosions, flamethrowers, and a goat in KISS makeup.

Says Neisha, chief marketing officer, Flick: “Flick is fighting for fairer power prices on behalf of all Kiwis. You can’t do that meekly or quietly, so we’re making a statement with a loud and clear rebel voice. We were the first retailer that allowed Kiwis to buy from the wholesale market back in 2014, and since then we’ve constantly agitated to provide better value and great service for New Zealanders. We’re super proud of what we’ve produced in this campaign, and we look forward to turning our continuing mission up to 11.”

Says Emma Dalton, general manager, YoungShand: “In a highly commoditised and competitive market Flick has worked hard to ensure they deliver value through transparent, flexible pricing plans and unparalleled customer service. Sunil, Neisha and the team at Flick shared our ambition to make a real impact with this campaign and challenge Kiwis to question the lack of transparency in the NZ power market. The campaign has been delivered through YoungShand’s integrated creative and media offering and lands a powerful message to Take Back Power with Flick, a power company that’s firmly on your side fighting for fairness.”

Says Corey Chalmers, ECD, YoungShand: “As a small but mighty player, Flick needed to make a statement, be noticed, and be noisy. We leaned into Flick’s activist roots and, with the help of metalhead director Gary John, turned a gentle protest into hard rock. It’s great to work alongside brands like Flick with a strong point of view, a sense of fairness and justice, and a solid appreciation of flamethrowers on the end of electric guitars.”

The campaign runs in AV, social, out of home, radio, and digital.

Client: Flick Electric Co.
Acting CEO: Sunil Unka
Chief Marketing Officer: Neisha Ashaye
Senior Designer: Angela Watkins
Customer Communications & Internal Media Lead: Nikki Cockburn

Agency: YoungShand

Production: Flying Fish
Executive Producer/Producer: Samantha Attenborough
Director: Gary John
Post Production: Mandy VFX
Music + Sound: Franklin Rd