Pizza Hut puts the call out for TikTok Creator in newly launched campaign via Dentsu Creative

Pizza Hut in partnership with Dentsu Creative, has put out the call for a TikToker wanting to prove to their mum that content creation can pay the bills.

It’s a real job, working 20 hours per week, at $60k (pro rata) per year. And proof of Pizza Hut’s commitment to taking their platform-specific marketing approach seriously.

TikTok users clearly agree with the approach, with over a thousand applications so far. They’ve received skits, poems, songs, and love letters from people keen to take full control of Pizza Hut’s TikTok channel.

Even before they’ve begun to consider awarding the job, Pizza Hut’s following has increased by 422%, the TikTok Job Ads have had over 1.7M video views, and the organic reach of the entries keeps growing and growing.

Says Jamie Keen, marketing manager, Pizza Hut: “When Dentsu Creative first came to me with the idea, I thought it was great. It’s a completely different approach for us, and we’re stoked with the results so far.”

So are you keen?

Check out the Official Job Ad and apply for one of our Pizza Hut Creator Kits. If you’re selected, you’ll get your own kit to show us what you can do and why you should be considered for the gig.

Applicants will be shortlisted in early March, and the best will be shared with the TikTok community, while Pizza Hut handle official interviews and all that boring HR stuff!

Entries close Monday 6th March 2023.