Applications open for Comms Council’s Strategic Planning Lab workshop with DDB’s Rupert Price
For those wanting to take their strategic thinking to the next level, The Comms Council is launching the Strategic Planning Lab workshop, led by DDB chief strategy officer Rupert Price.
The interactive three-day workshop will unlock the secrets of effective strategic communication planning, giving people the tools and skills they need to succeed in today’s competitive market.
At the Comms Council Strategic Planning Lab, participants will learn from top industry experts, engage in challenging live briefings and gain confidence in their ability to turn strategic thinking into effective action. Applicants will delve into the core concepts that underpin strategic thinking and explore a range of research tools, from situation analysis to targeting and segmentation, all aimed at helping them find the right brand positioning for their clients.
But this workshop isn’t just about theory – applicants will also learn how to create compelling creative ideas that deliver on their strategy, and how to build a comms plan that takes their campaign to market. And finally, participants will master the art of evaluation, so that they can measure their success and learn from their achievements.
Previous participants have raved about the impact this workshop has had on their strategic planning skills, with many immediately applying what they’ve learned to their accounts. With the Comms Council Strategic Planning Lab, participants will gain a new perspective on strategy, and emerge ready to take on any challenge with confidence and skill.
To secure a spot, book a place now – the deadline is Friday 17 March and spaces are filling up fast.
Booking deadline: 17th March
Course Dates: 19th April, 3rd May, 24th May 2023
Price: $1,900 + GST members
$2,500 + GST non-members