UNICEF recruits Young Ambassadors in new ‘Show Us Your Voice’ campaign via Lach & Friends

UNICEF Aotearoa is on the search for Young Ambassadors in a new integrated campaign created by Lachlan McPherson & Friends.

The Show Us Your Voice initiative invites New Zealanders aged 17-24 to join a program that helps them articulate and amplify their ideas for a better future and speak out on issues that matter to them in Aotearoa, the Pacific and around the world.

Chris Coromandel, head of New Zealand programmes and advocacy, says this is an excellent opportunity for young people to stand up, represent their community, and raise awareness on important issues such as climate change and equality: “We’ve seen the devastating impacts of cyclone Gabrielle as it ripped through Aotearoa, and more than 1 billion children are at high risk of climate hazards worldwide,” says Coromandel. “We need to ensure that young people are included in discussions as it’s their generation which will be most affected.

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“When you join UNICEF, you’re becoming part of a globally connected whanau. Young Ambassadors will have opportunities to say it straight to decision makers, address the issues that others ignore, inspire their communities, and use their voices to bring about positive change.”

Says Lachlan McPherson, agency head, Lachlan McPherson and Friends: “The Show Us Your Voice campaign was guided by the ideas shared by a diverse range of young New Zealanders. Digital, social media and street posters feature some of the young people who shared their vision.

“Many of the issues we thought would affect us in the distant future are beginning to impact us today. New ideas, and new voices, must be part of how society finds solutions.”

The successful applicants will collaborate with UNICEF Aotearoa to drive awareness in their communities and help support solutions to some of the issues young people care about most. Applications close 2 April . For more information, visit unicef.org.nz/youngambassadors

Client: UNICEF Aotearoa
UNICEF Head of Marketing: Anastasia Potter
UNICEF Creative Director + Strategist: Drew Pollock
Agency: Lachlan McPherson and Friends
Creative: Rob Jack, Lachlan McPherson
Agency Production: Suzanne Chamberlain
Photography, Cinematography: Heather Favell
Digital Operator/Photo assistant: Swen Carlin
Photography Production: Guy Venables
Image grading: Jonathan Leigh
Design: Brent Courtney
Production: AO Studios
Edit: AO Studio
Audio: AO Studio