Colenso BBDO scores one Gold Pencil and three Bronze Pencils at The One Show 2023; Special scores two silver Pencils
Agencies and companies in New Zealand have scored six Pencils and seven Merits in The One Show 2023, announced in advance of tomorrow night’s special 50th anniversary awards ceremony at Hammerstein Ballroom during Creative Week in New York, where Best of Show, Best of Discipline, special awards and “of the Year” honors will be unveiled.
Colenso BBDO has scored one Gold Pencil and two Bronze Pencils for Skinny “Phone It In” plus another Bronze Pencil for State “Tally My Post”.
Special has picked up two Silver Pencils, one for Partners Life “The Last Performance” and one for Kathmandu “Summer Never Sleeps”.
New Zealand (1 Gold, 2 Silver, 3 Bronze, 7 Merit) winners include:
Gold
- – Colenso BBDO Auckland with PHD Media Auckland and Drum Agency Auckland “Phone It In” for Skinny in Direct Marketing, Craft – Writing
Silver
- – Special Auckland with South Pacific Pictures and Images and Sound “Last Performance” for Partners Life in Health & Wellness,
- – Special Auckland with Scoundrel Sydney “Summer Never Sleeps” for Kathmandu in Music & Sound Craft, Use of Licensed Music
Bronze
- – Colenso BBDO Auckland with PHD Media Auckland and Drum Agency Auckland “Phone It In” for Skinny in Out of Home, Innovation in Out of Home
- – Colenso BBDO Auckland with PHD Media Auckland and Drum Agency Auckland “Phone It In” for Skinny in Radio & Audio, Innovation in Radio & Audio
- – Colenso BBDO Auckland with IAG Auckland, PHD Media Auckland and Drum Agency Auckland “Tally My Post” for State in Social Media, Innovation in Social Media
Says Rory Gallery, chief strategy officer, Special New Zealand: ” The Last Performance and Summer Never Sleeps are the gifts that keeps on giving, which can be attributed to the endless creativity and dedication from the team here at Special.”
Says Lisa Fedyszyn, executive creative director, Special New Zealand: “It’s always great to have your work recognised by the top tier international shows, so to collect two One Show silvers on two different clients is really pleasing. Partners Life and Kathmandu are two extremely collaborative and creative clients, and these projects, and consequently these awards, are a result of this.”
The showcase of all One Show 2023 Pencil and Merit winners can be viewed here, and the online listing of all winners can be viewed here.
Globally, FCB New York won the most One Show Gold Pencils with 11, including 10 for “McEnroe vs McEnroe” on behalf of AB InBev/Michelob ULTRA, which was the piece of work to win the most Golds this year.
BBDO Canada Toronto with TA2 Sound & Music Toronto picked up nine Gold Pencils for Muskrat Magazine “Missing Matoaka”. BETC Paris won eight Golds, including three for Women in Games “Gender Swap”, two each for Canal+ “The Secret of Wakany” (with Gum Paris and Partizan Paris) and Duolingo “The Tattoo Duo Over” (with Voir PicturesParis), and one for Lacoste “Unexpected Encounters” in Out of Home.
Virtue Copenhagen received seven Gold Pencils, all for “Backup Ukraine” on behalf of Polycam, Unesco and Blue Shield. Tied with six One Show Golds Pencils each were Area 23 New York, Ogilvy Group Thailand Bangkok, and We Believers New York. Five Golds each went to adam&eveDDB London, Apple London, Duolingo Pittsburgh, Rethinkin Toronto, Montréal and Vancouver, and VMLY&R New York.
A total of 20,166 pieces from 69 countries and regions were entered in The One Show 2023. Agencies, studios, brands, production companies and designers in 54 countries and regions were awarded 210 Gold Pencils, 200 Silver, 238 Bronze, and 1,172 Merits.
The One Show 2023 Best of Show, Best of Disciplines, special awards — including Fusion Pencil, Green Pencil, Sustainable Development Goals Pencil, and Penta Pencil — and “of the Year” honors will be announced tomorrow, May 19, at The One Show’s special 50th anniversary ceremony and celebration at Hammerstein Ballroom in New York to close out Creative Week 2023.
The One Show 2023 Global Creative Rankings will be announced on May 24, 2023.
VIEW THE FULL LIST OF WINNERS
The One Club for Creativity, producer of The One Show, ADC Annual Awards, ONE Asia Creative Awards, Type Directors Club competition, TDC Ascenders, Young Guns, and more, is the world’s foremost non-profit organization whose mission is to support and celebrate the global creative community. Revenue generated from entries to its global awards shows goes back into the industry to fund programming under the organization’s four pillars: Education, Inclusion & Diversity, Gender Equality, and Creative Development.