Massey Ferguson launches new ‘Born to farm, like me’ campaign via Balance, Melbourne

Independent Melbourne creative agency Balance has launched its first campaign for Massey Ferguson’s New Zealand market, ‘Born to Farm, like me’, with legendary NZ rugby union player Samuel Whitelock as brand ambassador.

Shot on farm near Christchurch, Whitelock features in a hero 30 second spot for youtube which sets the tone for a digital campaign, radio for the NZ Massey Ferguson dealer network and point of sale.

Says Rankin McKay, strategist, Balance: “Massey Ferguson had an existing relationship with Samuel however the new campaign brings his farming background and farm ownership even closer, as someone who epitomises our key brand values of quality and dependability.”

Client: Massey Ferguson ANZ
Client Executive: Kirsten Wood
Creative Agency: Balance
Creative Partner: David Gullotti
Art Director: Deb Mortenson
Writers: Rankin McKay / David Gullotti
Account Director: Elie Aoun
Designer: Dan Valenti
Production: Small Town Media
NZ Producer: Sharon Rider