The Monkeys Australia takes out the Dan Wieden Titanium Lions Grand Prix for The Government of Tuvalu ‘The First Digital Nation’

The Monkeys has just been awarded the ultimate Cannes Lions accolade – the Dan Wieden Titanium Lions Grand Prix for The Government of Tuvalu ‘The First Digital Nation’.

The Government of Tuvalu’s ‘The First Digital Nation’, developed with Collider, MassiveMusic and Thrive PR + Communications, is a project that saw the Pacific island nation of Tuvalu create the beginnings of a Digital Nation starting with a digital twin of one of its islands.

Rising sea levels caused by climate change are predicted to submerge Tuvalu in a matter of decades. If that happens, Tuvalu will lose everything – including, according to international law, their legal status as a country. At COP27, the United Nations Climate Change Conference, Tuvalu announced its radical plan for survival: it will become the world’s First Digital Nation.

By recreating their home virtually, Tuvalu can preserve their history and culture, and ensure their essential government services can continue to function. More than that, though, becoming a digital nation gives Tuvalu a pathway to protecting its legal statehood, and its voice on the world stage. Tuvalu’s historic fight for digital sovereignty earned headlines around the world, reaching 2.1 billion people without a dollar spent on media. That global attention kickstarted Tuvalu’s fight for digital sovereignty, and already, nine other countries have agreed to legally recognize Tuvalu’s permanent status as a nation.

The Dan Wieden Titanium jury, led by jury president and Aussie expat David Droga, CEO and Chairman of Accenture Song, handed out three Titanium Lions to:

• Wieden+Kennedy New York / Wieden+Kennedy Sao Paulo / Africa Creative DDB Sao Paulo for Budweiser ‘Bring Home the Bud’
• McCann Poland for Mastercard ‘Where to Settle’
• Draftline Shanghai / David Bogota / David New York for Corona ‘Corona Extra Lime’.

The Titanium Lions celebrate game-changing creativity. Entries need to break new ground in branded communications with provocative, boundary-busting, envy-inspiring work that marks a new direction for the industry and moves it forward.

DOWNLOAD THE DAN WIEDEN TITANIUM LIONS WINNERS