Conservation-focused luxury travel company andBeyond appoints The Mint Partners

Global leader in conservation-focused luxury travel, andBeyond has appointed The Mint Partners to represent the public relations for its extraordinary lodges and personalised high-end bespoke tours across Africa, Asia and South America.

MINT will be working with andBeyond and closely with Norman Harper Representation to elevate the unparalleled journeys and vast interpretative nature experiences along with their philanthropy and community empowerment programs in the Australian and New Zealand markets.

Says Genevieve Taubman, managing director for The Mint Partners: “andBeyond is a truly visionary travel company, who have specialised in setting global benchmarks in regenerative and transformative travel. At MINT, sustainability is at the forefront of our practices, both in terms of how we act day to day as an agency and how we partner with our clients to be the change we want to see. andBeyond’s remarkable sustainable operations across three continents and the impact legacy of their travel programs are important stories that we can’t wait to share.”

MINT will be focussing on profiling the new era of luxury travel, driven by a maturing set of desires, tastes and aspirations that encompass a commitment to leaving people, places and land, in a better place. andBeyond operates under the ethos of taking only memories and leaving a legacy. The collection of luxurious lodges and safaris touches on each and every aspect of responsible travel. Highlight PR focuses include the PR launch of the Punakha River Lodge, scheduled to open in the Himalayan Kingdom of Bhutan in late 2023 and PR activity surrounding the sustainable rebuild of the Phinda Forest Lodge in the Phinda Private Game Reserve in South Africa.

The multi award-winning andBeyond – who have received global recognition for responsible tourism, sustainability and conservation, designs personalised high-end tours in 15 countries in Africa, five in Asia and four in South America. They own and operate 29 extraordinary lodges and camps in Africa’s iconic safari and island destinations. In addition, they operate small group expeditions throughout Africa and Asia along with the andBeyond Foundation that supports education, healthcare and initiatives that benefit local communities living near their properties.

MINT will work closely with the luxury experiential travel company to create awareness, attract visitors and to help increase the ambitious and important impact goals set by andBeyond.