FCB Aotearoa appoints Matt Kingston to the role of chief strategy officer

FCB Aotearoa has today announced the appointment of Matt Kingston to its senior leadership team, as he joins the agency as chief strategy officer.

Continuing the agency’s momentum of the last few months, Kingston’s appointment follows a slew of new client wins, leadership appointments and creative accolades.

Kingston brings more than 20 years’ experience working for some of the most successful agencies and consultancies in the ANZ region – including Deloitte, HOST Sydney, Clemenger BBDO Melbourne and Special Group. He returns to the agency world after 18 months working as an independent strategy consultant, advising clients including Trade Me, Pic’s Peanut Butter and Adidas.

Kingston’s work has been consistently recognised at local and international creative and effectiveness shows. Whilst head of strategy for TBWA, Kingston helped contribute to consecutive Client of the Year wins at the local Effies for both ANZ and 2degrees. He has judged locally and internationally, including most recently at the WARC Effectiveness Awards.

Says Leisa Wall and Peter Vegas, co-CCOs at FCB: “We’ve been big fans of Matt and his work for ages. Until recently we’ve had to admire him from afar, but now he’s had the restraining order lifted and agreed to join the team we are looking forward to a much closer working relationship.”

Says Kingston: “Taking a leap back into agency-land was a big decision and not one I took lightly, but with the talent, capabilities and clients of FCB – the opportunity to help create truly world-class work was too compelling. Getting to play a role in writing the next chapter of an agency with such a proud legacy of strategy and effectiveness is something I’m really looking forward to.”

Says Paul Wilson, CEO of FCB Auckland: “Matt is a vastly experienced and talented strategist, and all-round good human. I’m thrilled that he is joining the team at FCB to lead our strategy offering working across both our Auckland and Wellington offices. I’m excited about what we can achieve together from here, and everything he will bring to the business, culture and our clients.”