Caltex + the New Zealand Sports Collective show Kiwi kids it’s more than just a game in multi-channel campaign via Chemistry

There’s so much more to sports than winning or losing. It sparks lifelong friendships, boosts well-being and fuels feel-good moments in our communities. But to play sport, you need stuff like uniforms, transport, and gear – which all cost money and can be a major barrier for many Kiwi families.

That’s why Caltex has launched a new campaign via Chemistry, heroing its proud partnership with the New Zealand Sports Collective (NZSC), and their shared mission to help more young Kiwis get amongst more secondary school sports.

With statistics showing that 50 per cent of all New Zealanders will experience a mental illness by the time they’re 18, Caltex and the NZSC believe sports can set young Kiwis up to tackle life’s challenges head-on.

Says Julie O’Brien, marketing manager for Caltex: “There may have been a time when sports was all about celebrating the big win but for Rob Waddell and the NZSC, it’s all about collectively supporting and inspiring success for the next generation of Kiwi kids, which is why we’ve partnered alongside them.

“We believe that in order for the next generation to succeed and reach their individual goals, there needs to be a collective effort behind them. Through our partnership with the NZSC, we can help secondary schools and their surrounding communities access more sports, more mentors and more opportunities to reach their goals, and we’re proud of that!”

Launching across TV, OOH, online, broadcast and the Caltex retail network on Friday, 23 June, the campaign hopes to raise awareness for the NZSC and break down barriers for young people to play the sports they love.

Says Marija Ewan, business director, Chemistry: “It’s been rewarding working on such a feel-good campaign, showcasing what a difference sport is making in young Kiwis’ lives with the support of Caltex and the NZSC.

“It was amazing to see the camaraderie between the kids and their love for sports. It really highlighted that sport should be accessible for all kids in New Zealand.”

Chemistry is an independent brand response agency that works with some of the country’s leading retail, automotive, financial services and consumer brands, including Jaguar Land Rover, State, AMI, NZI, Samsung, NikkoAM and MTF Finance.

Client: Caltex New Zealand
Marketing Manager: Julie O’Brien
Agency: Chemistry
Executive Creative Director: Patrick Murphy
Senior Creatives: Neill McAlpine and Jacqui Barry
Senior Designers: Darryl Dustan, Courtney Tremewan, Paolo Alinea, Sophie Mossop
Business Director: Marija Ewan, Kimberley Warren, Craig Harrison
Media Agency: MBM
Production Company: Reel Factory
Director: Laura Sargisson
Stills Photographer: Daniel Max
Audio Post: Radiate Studios