Weet-Bix marks 25 years of fuelling future All Blacks in new campaign via Pitchblack Partners

Eating a bowlful of Weet-Bix, staring at a Stat Attack card and dreaming of being an All Black or a Black Fern, it’s been going on for 25 years and to celebrate Sanitarium has recruited the Ioane brothers to bring this story to life with the help of Pitchblack Partners and Jetblack production.

 

Says Hayley Scott, portfolio brand manager, Sanitarium: “Pitchblack were amazing partners to work alongside. Whilst it was a promotional brief Pitchblack cleverly, with the talented Ioane brothers, brought their story to life.  In doing so, we’ve inspired the next generation of kiwi kids.”

Says Sacha Moore, head of production, Jetblack: “All Blacks are professional rugby players not professional actors, so it takes a tight script, a nimble production team and the fun and highly experienced Weet-Bix marketing team to nail a charming story like this. See you in another 25 years for the sequel.”

Fuelling Future All Blacks for 25 years launched on 2nd of July TV + VOD.

Client: Sanitarium Health Food Company
National NZ Marketing Manager – Sanitarium: Pete Davis
Portfolio Brand Manager – Sanitarium:  Hayley Scott
Assistant Brand Manager – Sanitarium:  Adam Pretorius

Agency: Pitchblack Partners

Production: JetBlack Production

Sound Design: Liquid Studios

Media: PHD

Athlete Marketing: Wasserman