Commitment to the silly: Special New Zealand ECD Lisa Fedyszyn joins The Creative Relay

The latest episode of industry podcast The Creative Relay has dropped, with Zia Mandviwalla (left) from FINCH talking to Lisa Fedyszyn (right), executive creative director at Special Group New Zealand.

The multi-award-winning Fedyszyn opens up about her award-winning work, long-term partnership with Jonathan McMahon and the role of playfulness in her approach to creativity.

“I think it’s important to see work as your friend and not being work shy” she says, while equally having a “commitment to the silly” to make the work – and the working environment – more interesting.

The lively conversation peeks behind the curtain on some of Fedyszyn’s most lauded work including her recruitment film for NZ Police and the Grand Prix winning Life Partners campaign integrated into The Brokenwood Mysteries Netflix series.

Hosted by Paul Dunne and produced by Smith & Western Sound, the latest episode is now available on all popular platforms and at thecreativerelay.com