Guinness is the Original All Black in new ad ahead of NZ VS Ireland rugby game via Thinkerbell
October 15 2023, 2:55 pm | | 7 Comments
Guinness and Thinkerbell have revealed a timely placement today in the lead up to Ireland’s rugby clash with New Zealand this weekend in the 2023 Rugby World Cup.
The creative will be supported across OOH and social.
Client: Lion
Creative Agency: Thinkerbell
Media Agency: UM & Reprise Digital
7 Comments
Design, I like
Pretty neat.
Classy work
So this is a New Zealand ad? It’s Guinness showing support for the AB’s or is it taking a dig at the AB’s? And is this (for some strange reason) running in Australia? In the corner it’s got – Drinkwise.org.au
Drown your sorrows in that murky brown slop.
Agreed
Let me clear things up for you.
This is awards spam created by Thnkerbell in AU for the sole purpose of winning awards and as it’s only designed to win awards they are PR-ing it in markets where it didn’t even run. To try and get it in front of more potential jurors. So when it comes to being judged at various awards there’s a slightly lower chance of anyone going ‘wtf is this, did this even run anywhere or….’