Kiwibank appoints creative data agency FCB/SIX Aotearoa

Kiwibank, the largest New Zealand owned bank, has appointed FCB/SIX to lead its direct customer engagement account.

Taking a lead on Kiwibank’s data-driven customer communications strategy, FCB/SIX will focus on creating innovative, digitally led communications which resonate with its audience, reflecting Kiwibank’s ambition to scale its engagement across their customer base.

Says Laura Goldie of FCB/SIX Aotearoa: “We’re thrilled to welcome Kiwibank as a new client. As a B Corp bank Kiwibank has a strong commitment to its customers and the community with some incredible momentum in the business off the back of its recent brand transformation. We’re excited to partner with them, creating programs of work that will benefit Kiwibank’s rapidly growing customer base.”

FCB Aotearoa has a proven track record in integration, and FCB/SIX Aotearoa, specialising in fusing creativity and data, takes the integration story further. By helping their clients to focus on customer engagement, they enable deeper, more relevant customer connections, driving acquisition, engagement and loyalty.

Says Vesna Nixon, head of marketing, Kiwibank: “We’re really looking forward to collaborating with FCB/SIX on our next phase of customer journey communications model, as they join our village of agencies we partner with. Their expertise across strategy, data and creative will really help give us a step up in transforming our comms approach. These capabilities are matched with their strong technical understanding which will help us progress against our long-term plans.”

FCB/SIX joins Kiwibank’s existing partners including OMD, Special Group and ThoughtFull.