Long White celebrates saying yes in latest campaign via The Monkeys Aotearoa 

Celebrating those Kiwis who break free from their routines and embrace the now, New Zealand vodka brand Long White’s new brand platform developed by The Monkeys Aotearoa, part of Accenture Song, shows that every great adventure starts with a choice.

The campaign film ‘The Decision’ follows one man’s adventures after he seeks encouragement from an unlikely flatmate urging him to take the plunge to have some fun.

Directed by Jason Bock at Flying Fish, the film is supported by OOH, in-store activities and across social. It is set to run nationally this December.

Says Oliver Downs, general manager – marketing, Asahi Beverages NZ: “Long White’s purpose is all around embracing the now, and with this new campaign we wanted to inspire Kiwis to live that purpose. ‘The Decision’ is a film all about making the most of a moment, and the memories that are created as a result. As our first piece of work with new agency partner The Monkeys, we were thrilled with the results.”

Says Damon Stapleton, chief creative officer, The Monkeys Aotearoa: “We know that every great adventure starts with a choice, but that sometimes life gets in the way, and we end up forgoing those opportunities.

“Exploring the possibilities of what could happen when Kiwis say yes this summer was an exciting prospect, and we’re looking forward to building on this activity across the next couple of months. Long White is also New Zealand’s largest vodka RTD and is loved up and down the country so we knew we had to celebrate it the right way.”

The campaign is the first work to launch from The Monkeys Aotearoa after winning Asahi New Zealand in November 2023.

Client: Asahi Beverages New Zealand
General Manager – Marketing: Oliver Downs
Head of RTD’s and Spirits: Tamara Blomfield
Marketing Manager – Light RTD’s: Nicole Subritzky
Brand Manager: John Henderson

Creative Agency: The Monkeys Aotearoa, part of Accenture Song
Chief Creative Officer: Damon Stapleton
Chief Business Officer: Storm Day
Creative Director: Christie Cooper
Creative Director: James Conner
Art Director: Hanna Grant
Copywriter: Maisie D’Cruz
Head of Integrated Production: Rosie Grayson
Integrated Producer: Callum Crabb
Senior Finished Artist: Lisa Stowers
Studio Designer: Vivian Heng
Planning Director: Craig McLeod
Group Business Director: James Allan
Senior Business Manager: Harrison Stone

Agency Partners: OMD, Socialites

Production Company: Flying Fish
Director: Jason Bock
Executive Producer/Producer:  Sam Attenborough
Executive Producer: James Moore
Cinematographer: Ziga Zupancic
Production Designer: Joseph Leary
Editor: Nathan Pickles

Casting: Catch Casting

Colourist: Matic Prusnik

VFX: Blockhead

Original Music and Sound Design: Cam Ballantyne

Photography Production Company: Film Construction
Photographer: Matt Hurley
Retouching: Tammy White