The International ANDY Awards launches 60th anniversary campaign ‘Win Early, It Pays Off’

The International ANDY Awards, one of the most sought-after awards for creative excellence in advertising, is back for its 60th anniversary to debut the latest spots of its annual campaign and tagline – “Win Early, It Pays Off”. This year, focusing on The ANDY effect.

Going into its 60th year of commitment to the industry, the award show, is the first of the industry, every year – and is known for being the predictor of winners to come, with about 90% of ANDY winners going on to win additional metals during following acclaimed annual award shows through the year.

In addition to the award’s tagline “Win Early, it Pays Off” being centered around being recognized in the forefront of all awards early on, this year The ANDYs and partner, R/GA highlight how winning an ANDY early in your career can impact your trajectory, impacts, and create endless possibilities; The ANDY effect of winning early.

The current campaign spots features global creative leaders that have made their way successfully through the advertising industry,  including: Susan Credle, global chief creative officer, FCB Global, who was recently appointed first ever IPG creative consultant; Anselmo Ramos, founder and creative chairman, GUT and creative duo Rodrigo D Batista, global creative (A vet of Grey, LOLA MullenLowe, Oglivy) and Elenita Hernández, global creative (A vet of Grey, LOLA MullenLowe) – ANDY Student winners in 2016.