The Sharma Family returns in ANZ’s new ‘HOWTWO for Small Business’ campaign via TBWA\NZ
The Sharma family is back and this time they mean business, in the latest campaign from TBWA\NZ for ANZ.
Demonstrating ANZ’s smarts for helping small businesses get through the first two years of trading, the spot celebrates the success of Claire’s (the mum of the fictional Sharma family) dressmaking and design business.
The TVC leads a significant campaign from ANZ to demonstrate its market leading propositions to support small businesses customers.
The hero 90 second spot focuses on a party to celebrate all Claire has achieved in her first two years of business. It features a catwalk of friends and family showing off the dresses she has created for them under her Claire + Co business. Additional spots demonstrate some of the unique service benefits of business banking with ANZ.
Laddering up to the bank’s broader WE DO HOW brand platform, previously developed by TBWA\NZ, the campaign will show how ANZ has the HOWTWO to help small businesses get past year two.
The HOWTWO Small Business Support Programme provides a suite of support to help businesses succeed beyond the first two years. This includes no monthly account fee on business current accounts for two years, a check-in with a business banking specialist and access to in-depth data powered by Dot Loves Data to help make decision making easier.
Says Shane Bradnick, CCO, TBWA\NZ: “It is well-known that the first two years in business are usually the hardest, yet small businesses are the backbone of New Zealand. That’s why it is so good that ANZ, the country’s biggest bank, has stepped up to bat for small businesses in this way.
“It has also been great to expand on the world of the Sharma family and focus a little more on Claire’s story. People seem to have really identified with the family, there’s Reddit threads about the dad’s motorbike hallucinations and even his ‘Yes Sameer’ catchphrase on t-shirts.”
ANZ is on a mission to help more small businesses overcome the barriers that prevent them succeeding.
Says Matthew Pickering, general manager marketing at ANZ: “HOWTWO champions everyday business owners with something tangible and relevant that will help them through the critical first two years of their business journey.
“With the right tools, insights, and connection, ANZ has the HOWS to enable Kiwi business owners to make a success of their business – just like Claire has done in this TVC.”
As well as on TV, the campaign is being rolled out across radio, social, digital, OLV and OOH.
Client: ANZ NZ
Agency: TBWA\NZ
Production Company: Good Oil
Director: Michelle Savill
Photographer: Troy Goodall
Media Agency: PHD
11 Comments
Huh?
I am so confused about the family timeline. Does the son play cricket for New Zealand? How old was Claire when they married? When was cricket son born? Isn’t this the cricket son? Is tis set in the past? Why do they have a brand new car? Hasn’t this campaign been running for 4 years? And her business is only 2 years old?
I don’t give a rats zrse for any adds but if I had to watch one it’s the cutesy storyline of the ANZ I’d watch. not because of the bank….. banks are just legal loan sharks in my opinion.
I just like the goofy innocuous family.
What I really am interested in is the people in the adds
who are they really
mum Claire ?
dad real name Raj,
son Sameer?
his sister Tamara?
I’ve tried lots of searches can’t find out about any other than Raj
Gawd it’s hard to make a bank ad in NZ.
The pink dress at the end was fly though
But this just doesn’t hit the mark, creative feels tired and not sure anyone in NZ is even invested in the story sorry. Maybe the creatives need an away day to reinvigorate their creative muscle
Way to much going on for old me. Maybe keep the stories simpler and then land a point?
The only people who “invest” in the story are ad geeks. Everyone else is too busy trying to make ends meet.
like a bizarre fever dream?
Hey supersreader, your comment was “huh?” What on earth do you mean by that?
Why is Claire always sitting down in all of the adds. She is usually only ever seen from the waist up.