The Work 2024 Contenders: Augusto

Campaign Brief recognises and showcases the great work that is being produced in the region with The Work 2024 Contenders. Here is Augusto’s Top Contender…

Tourism New Zealand: No Place Like It On Earth
Augusto
When New Zealand reopened after covid, it needed a big comeback to put it back on the map as a global travel destination. In its time of need, Tourism New Zealand turned to famous Kiwi ambassador, Oscar-winning filmmaker, Taika Waititi. But, he was too busy filming his pirate show, Our Flag Means Death for HBO Max. So they deployed their trademark Kiwi ingenuity and humour to showcase New Zealand’s beautiful destinations and exciting activities another way. This resulted in a meta film production where the making of the Tourism New Zealand film became the Tourism New Zealand film, successfully reminding the world that there’s really ‘no place like it on earth’ for tourists, pirates and body doubles.

The deadline for Campaign Brief’s The Work 2024 is Monday May 13. Entries are FREE with only an acceptance fee charged for those that make the cut. See full details and enter here… If your company has entered The Work and would like to showcase your Top 3, email ricki@campaignbrief.com.