Bargain Box makes special delivery to Kiwi favourite in new campaign via Yarn

To celebrate the local produce and ingredients Bargain Box delivers right across the country every week, the New Zealand owned and operated meal kit company recently made a surprise delivery to one of the nation’s most iconic in a new activation developed in collaboration with independent creative agency Yarn.

 

The oversized Bargain Box made its way through the country on the back of a truck, making a few stops along the way, past the giant kiwifruit in Te Puke and giant apple in Otorohanga, before taking its place next to the giant carrot in Ohakune’s Carrot Adventure Park.

Ohakune locals welcomed the temporary new feature with open arms, which was supported by a community event hosted by Kiwi foodie Nadia Lim to uncover the nation’s top carrot dish. The winning dish was a family-secret Carrot Soufflé recipe by Ohakune local, Ashlee Douglas.

Says Lim: “The carrot is an affordable and healthy staple of our Bargain Boxes. So we wanted to celebrate the hard working community around Ohakune who produce the bulk of NZ’s carrots and help keep so many kiwis well fed.

“Times have been feeling tough lately so it was great to get out there and chat with some of the locals and eat their delicious dishes. Spending time with awesome communities like this reminds you what’s important in life.”

Says Mark Winter, CEO, My Food Bag: “We wanted to celebrate the locals who help us deliver tasty, convenient and affordable dinner solutions to families across Aotearoa and where better to feast the carrot than in our very own carrot capital, Ohakune.

“We’re on a mission to help New Zealanders eat better on a budget. We’re proud of Bargain Box’s position as NZ’s most affordable meal kit. We’re a proudly kiwi owned company and we do all we can to make tasty and nutritious sourced meals accessible. We also work hard to support our communities with locally sourced produce and supplies.”

Client: My Food Bag
Chief Marketing Officer: Trish Whitwell
Head of Marketing: Anya Saikkonen
Brand Manager: Tessa Wilson
Creative Agency: Yarn
CEO: Heath Davy
Executive Creative Directors: Rich Robson, Matt Sellars
Designer: Caroline Wilkie
Retouching: Denny Monk
PR: Lauren Vosper
Producer: Trish Heard
DOP/Photographer: Tim Flower
Editor: Richard Parker
Production Company: Bootleg