Sam Yap-Choong joins dentsu Media Aotearoa as general manager data and analytics
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dentsu Media Aotearoa has appointed Sam Yap-Choong as general manager, data and analytics, as the agency focuses on helping clients navigate a business, marketing and media landscape that is being disrupted by the evolution of technology, digitisation, and changing consumer expectations.
Yap-Choong brings with him extensive global experience across multiple industries and professions, including a background in law. He joins dentsu Media Aotearoa from MBM, where he was also general manager of data and analytics. Prior to that Yap-Choong was the head of data and web development at Hype & Dexter, the global data and analytics manager for ZURU Group, and he also spent just over a year as a solicitor at Minter Ellison.
At dentsu Media Aotearoa, he will be responsible for leading the data and analytics practise, which offers services ranging from statistical modelling, technology implementation and consultancy; data engineering, governance, and transformation.
Says Richard Hale, managing director – media, dentsu Aotearoa: “We have been very much looking forward to Sam joining our business. Data and analytics is central to how we make informed decisions, how we improve efficiency, and how we elevate, and create great consumer experiences, when building solutions to solve client problems. It is becoming an increasingly important capability as the landscape we operate in continues to evolve; and having someone of Sam’s calibre join our business is testament to the great work we are doing in this space.”
Says Yap-Choong: “I am excited to join dentsu Media, to lead their data and analytics capability. Having the opportunity to join a talented, and motivated team that is building sophisticated solutions for enterprise business is very exciting! Equally I’m looking forward to exploring new opportunities for innovation in Analytics, not only within dentsu Media, but also across the wider dentsu group.”