Arla Foods appoints Mediahub NZ as media agency; extends partnership across Tasman

Global dairy cooperative Arla Foods has appointed Mediahub as its strategic media partner in New Zealand. Mediahub has been Arla Food’s media agency of record in Australia since 2022.

Mediahub’s remit extension will undertake full funnel strategy, planning and buying across all channels for Arla’s brands in New Zealand.

Mediahub CEO ANZ, Sue Squillace said the appointment further reinforced the strength of Mediahub’s Trans-Tasman offer and its ability to strategically partner with global brands despite their locality: “We couldn’t be more thrilled to extend our strategic partnership into New Zealand and we look forward to being part of Arla’s ambitious growth journey of all their iconic brands on both sides of the Tasman.

“Arla Foods joins a growing list of clients who are seeing the benefits that Mediahub’s trans-Tasman model is having on their business, including New Balance and Bosch.”

Says Marion Roberts, general manager, Arla Foods Australia and New Zealand: “Our relationship with Mediahub has gone from strength to strength, they have shown a deep commitment to understanding our consumers and brands and have consistently delivered successful integrated campaigns for Castello Cheese and Lurpak Butter.

“We look forward to the seeing the benefits of this thinking translated to our New Zealand business.”

Says Hugo Winter, GM, Mediahub, New Zealand: “We are truly excited to welcome Arla Foods as one of our foundation clients at Mediahub New Zealand and supporting our Australian counterparts to deliver local expertise. We look forward to working with Mai and the team to deliver stand out media solutions to help them grow their already iconic brands Lurpak and Castello.”

Strategy and planning are already underway with the first campaign expected in market early 2025.