Ārepa encourages Kiwis to ‘Sip Some Neuroscience’ in new campaign via jnr.

New Zealand food tech company Ārepa has launched a new above-the-line campaign via jnr., its Trans-Tasman creative agency, encouraging Kiwis to ‘Sip Some Neuroscience’.

The campaign highlights how Ārepa’s Brain Drink+ is informed by gold-standard studies undertaken by leading scientists in the field of neuroscience.

Ārepa co-founder Zac Robinson says he’s stoked to see Ārepa out there in the public, being loud and proud about what it’s all about: scientifically tested brain food: “It’s been a tough year felt across the whole industry, so we couldn’t be more proud to see our Brain Drink+ being celebrated in such a fun and creative way around the streets of Auckland and New Zealand, sharing our most important message: that our product always has been, and always will be, informed by science.”

jnr. co-founder and managing director John Marshall, Ngāti Maru, Ngāti Hāua, Ngāti Maniapoto says they were incredibly excited to be appointed the strategic and creative lead for Ārepa, and even more excited to launch their first piece of work with them: “It’s wild to think six months ago jnr. was still a pipedream and now we are partnering with an amazing Kiwi company like Ārepa. We are proud to see the Ārepa brand out there with a little bit of swagger.”

jnr. co-founder and chief strategy officer Ryan O’Connell says neuroscience and a deliciously tasty drink are fairly odd bedfellows: “We’re hoping that this unusual combo will grab peoples’ attention. A drink for your brain is a pretty enticing and unique product, so who wouldn’t you want to wouldn’t sip some neuroscience?!”