GWM ANZ appoints Thinkerbell as creative agency

Following a competitive pitch process, Thinkerbell has been appointed as agency partner for GWM Australia and New Zealand, responsible for strategy and creative across brand, retail, dealer and sponsorships.

GWM has a presence in over 170 countries as a leading producer of high quality SUV’s and Utes. GWM has also become a global leader in the New Energy Vehicle space with powertrain options including hybrid, PHEV and EV to fulfil its ongoing commitment to sustainability. Locally, GWM has continued to reach new heights and the brand remains on track for a record annual result with over 21,000 new cars sold in Australia so far this year.

Says Steve Maciver, head of marketing and communications, GWM Australia & New Zealand: “Thinkerbell’s body of work over the past few years has been impressive and we look forward to working with them, delving into their ‘Measured Magic’ and partnering together to take the GWM brand to the next level”.

Says Jaime Morgan, managing director, Thinkerbell: “GWM has been going from strength to strength with record sales, excellent new products and outstanding value. We are thrilled to be their agency partner and we look forward to working together with them to further enliven the brand with a big dose of Measured Magic”.

The appointment begins from October 1, 2024.