Digitas New Zealand appoints Meredyth Dale-Gandar as head of strategy  

Connected marketing agency Digitas New Zealand has appointed skilled customer experience CX leader Meredyth Dale-Gandar as head of strategy.

Joining the agency’s executive leadership team, Dale-Gandar will be responsible for shaping clients’ strategic CX direction and developing customer-centric strategies. Her leadership will be instrumental in guiding overall strategic thinking and driving greater business value for clients.

On the back of Digitas evolving its Trans-Tasman offering in recent years, this new role marks a step change for the agency, allowing it to further expand and bolster its proposition in the New Zealand market by offering clients a dedicated strategic partner on-the-ground and enriching business outcomes.

Dale-Gandar brings with her a robust set of leadership skills in the areas of customer-focused strategy, CX, business transformation and consultancy. She has broad-ranging experience across in-house teams as well as in agencies and consultancies, while championing customer-led strategies informed by data and insight. Most recently, Dale-Gandar served as head of CX at Westfield AU/NZ, driving customer experience strategy and innovation. Prior to that, as head of CX and strategic design at ASB Bank, she led teams of CX strategists, designers and researchers, transforming the whole approach and delivery of customer experience.

Says Dale-Gandar: “Data and customer experience are instilled in the very essence of the team at Digitas, so I’m beyond thrilled to be joining them and helping to drive positive strategic change with our clients. I’m looking forward to seeing how we can work together to develop even more impactful customer-focused strategies and uncover new tangible value.”

Says Mark Cochrane, chief connections officer of Publicis Groupe New Zealand: “We’re incredibly excited to have Meredyth Dale Gandar join the leadership team of Digitas NZ. Her strategic leadership in data-enabled customer experience, demonstrated through her roles at Westfield and as Head of Customer Experience at ASB, is proven, progressive, and effective.

“Having Meredyth on board enhances Publicis Groupe’s capacity for integrated strategic connectivity, providing our clients with a complete suite of connected measurement and engagement solutions that are both innovative and impactful.”

Digitas NZ is the Connected Marketing agency specialising in CRM, CX, and customer communications for the likes of Westpac, Z, Toyota, McDonalds and Samsung.