Mentos brings fresh fun to New Zealand in new ‘Fresh Feels Like’ campaign via The Idea Shed

The Idea Shed, an Auckland-based Creative Commerce Agency, has teamed up with Perfetti Van Melle to launch Mentos’ newest campaign, “Fresh Feels Like,” as part of the brand’s “YES TO FRESH” platform.

This marks the first campaign The Idea Shed has brought to life for Mentos, set to debut today August 5. The campaign aims to bring a refreshing new perspective to everyday moments, highlighting Mentos as more than just a fresh breath – it’s a fresh mindset.

Mentos needed a localised campaign to introduce the “YES TO FRESH” platform to the New Zealand market. With a substantial Out-Of-Home media buy, Mentos enlisted The Idea Shed to bring this fresh story to the people of New Zealand through contextually relevant creative depending on the placements of the media buy.

Says Richie Strettell, partner at The Idea Shed: “The thrill of turning everyday moments into something unexpectedly fresh is what we wanted to bottle with this campaign. Our goal was to create relatable yet delightful scenarios that resonate with our audience, showcasing that fun needs no reason. It’s been great to work with the team at Perfetti Van Melle and Havas New Zealand, and we hope this is just the first of many successful collaborations.”

The campaign aims to drive awareness and establish Mentos as the brand that disrupts the everyday with fresh fun. The “Fresh Feels Like” campaign features relatable scenes where our hero talent experiences everyday moments like being at the barber’s or working in the office, which are then changed in an instant by events such as a cancelled meeting or a fresh fade. Whilst being contextually relevant these scenarios bring the concept of “fresh” to life in a poetic and universally relatable way.

Says Michael Puglisi, country manager ANZ at Perfetti Van Melle: “The ‘Fresh Feels Like’ campaign beautifully captures Mentos’ essence, thanks to TIS. Their collaborative spirit and creative vision, bolstered by our brand team’s support, were key to bringing this vision to life.”

The Idea Shed
John Volckman – Partner / Executive Creative Director
Richie Strettell – Partner
Steve Madgwick – Group Creative Director
Daniel Miller – Senior Creative
Claire Hughes – Senior Designer
Eleisha Kubale – Designer
Karin Andreasson – Head of Growth
Tyler Shepherd – Country Lead

Chronicle Studios – Production Agency
Dale Bennetto – Head of Production
Si Kirk – Director of Photography
Kate Turner – Producer

Havas New Zealand
Head of Media: Rafis Kadir
Senior Account Manager: Lisa Clapperton

Client Team:
Nikolah Best – Senior Brand Manager, Perfetti Van Melle
Margretta Sowah – Assistant Brand Manager, Perfetti Van Melle
Michael Puglisi – Country Manager ANZ, Perfetti Van Melle