Special named New Zealand Agency of the Year in Campaign Brief’s THE WORK 2024; Motion Sickness, DDB, Daylight and Ogilvy make up the top 5

Special has taken out the New Zealand Agency of the Year title in Campaign Brief’s THE WORK 2024. Special led the New Zealand agency pack with 27 Acceptances, followed by Motion Sickness at #2 with 21 Acceptances, DDB Group Aotearoa at #3 with 19 Acceptances, Daylight at #4 with 12 Acceptances and Ogilvy at #5 with 11 Acceptances.

TBWA and VML share the #6 spot with 9 Acceptances apiece, followed by The Monkeys at #8 with 8 Acceptances, FCB at #9 with 7 Acceptances, Dentsu Creative at #10 with 6 Acceptances and Chemistry at #11 with 5 Acceptances.

Colenso BBDO, Augusto, EightyOne, FEDERATION, RUN Aotearoa, Thinkerbell and Yarn share the #12 spot with 3 Acceptances apiece. Saatchi & Saatchi, Stanley St and Bastion Shine share the #19 spot with 2 Acceptances apiece. YoungShand, PLATO and ABEL share the #22 spot with 1 Acceptance apiece.

This is the 22nd year of THE WORK, which is recognised as a true record of creativity for the entire region and features the very best advertising of the year from Asia, Australia and New Zealand.

This year a total of 234 agencies and production companies in APAC entered The Work 2024. This is up from 192 agencies and production companies that entered The Work 2023

This year there were over 4,189 entries overall, with the most entries coming from Australia (1324), Thailand (586), Philippines (553), India (394), New Zealand (363), China (257), and Singapore (236).

Notable work from Special included Uber Eats ‘Cliché Codes’, Contact Energy ‘Good Plans’, Trade Me ‘In with the New’, Contact Energy ‘Flatties’, KFC ‘Gravy Train’, Better Packaging Co ‘Plastic Pile of Sh!t’, Every Kiwi Vote Counts ‘Australia Decides’, Tourism New Zealand ‘The Beautiful Game’, Cert NZ ‘Exposed’ and KFC ‘The Boneless Collection’.

Notable work from Motion Sickness included Karangahape Road Business Association ‘ROAD BY Karangahape’, Whānau Ora ‘Rep Your Suburb’, Whānau Ora ‘Our Future is Māori’, Boring Oat Milk ‘Quit The Tit’, Tiakina Kauri ‘Give Kauri Space to Grow’, Frank Energy ‘Same Energy. Probably Cheaper.’ and Big Save Furniture ‘Prices That Make Sense’.

Notable work from DDB Group Aotearoa included Volkswagen NZ ‘The Greenprint’, Samsung NZ ‘different.’, McDonald’s ‘Ad-Ons’, McDonalds NZ ‘Fax-4-Kiwiburger’, Volkswagen ‘Electric Trade In’, Kalo ‘I want real’, Live Ocean ‘The Real Watergate’, Lotto NZ ‘Missing House’, McDonald’s ‘Loved by all’, McDonald’s ‘Driver Tax’, Meadow Fresh ‘That’s Nice Milk’, One NZ ‘Mobile made for you’, Samsung NZ ‘Tiktok’ and Vogels ‘Neighbours’.

Notable work from Daylight included WHO ‘The Delivery’, The Spinoff ‘Paper Podcasts’, Pacific Media Network ‘PMN IS US’ and Red Frogs ‘Send it Safely’.

Notable work from Ogilvy included Breast Cancer Foundation ‘Reminders are Everywhere’, Te Kāhui Tika Tangata NZ Human Rights Commission ‘New Zealand Truism’ and Wildbean Cafe ‘Drives you Cravey’.

NEW ZEALAND

#1 Special New Zealand – 27
#2 Motion Sickness New Zealand – 21
#3 DDB Group Aotearoa New Zealand – 19
#4 Daylight New Zealand – 12
#5 Ogilvy New Zealand – 11
#6 TBWA New Zealand – 9
#6 VML New Zealand – 9
#8 The Monkeys New Zealand – 8
#9 FCB New Zealand – 7
#10 Dentsu Creative New Zealand – 6
#11 Chemistry New Zealand – 5
#12 Augusto New Zealand – 3
#12 Colenso BBDO New Zealand – 3
#12 EightyOne New Zealand – 3
#12 Federation New Zealand – 3
#12 RUN Aotearoa New Zealand – 3
#12 Thinkerbell Aotearoa New Zealand – 3
#12 Yarn New Zealand – 3
#19 Bastion Shine NZ – 2
#19 Saatchi & Saatchi NZ – 2
#19 Stanley St NZ – 2
#22 ABEL – 1
#22 PLATO NZ – 1
#22 YoungShand – 1

VIEW THE WORK 2024