Senior creative Kate Brook joins Raydar in the role of senior copywriter

Kate Brook has joined the creative crew at Raydar as senior copywriter.

With previous experience working at Colenso BBDO and FCB Auckland, and building brands for pākihi Māori & Pasifika, she comes to Raydar after 12 months of travelling the world.

Says Brook: “The good humans at Raydar are pushing shopper in weird, wonderful, and seriously smart directions – it’s no wonder they’re at the top of the game. I’ve loved learning the dark arts of behaviour change in the shopper world – my weekly Woolies trip will never be the same.”

Says Tony Clewett, head of creative, Raydar: “It’s fantastic to be reunited with Kate. Many moons ago, when we last worked together, she was learning her craft and on the way to becoming a superb writer. Now that she’s there, we’ve nabbed her. Brilliant move on our part.”

Brook, along with the team, continues Raydar’s strategic shopper legacy of leveraging insight to influence choice at the shelf – for key long-term clients like Suntory Oceania, Fonterra, DB and Sanitarium.