Phantom Billstickers unveils gigantic Ginger Giant OOH campaign for Mac’s on Karangahape Rd

New Zealand street media company Phantom Billstickers recently launched an epic out-of-home campaign for Mac’s Brewery’s latest alcoholic beverage ‘Ginger Giant’ covered by CB yesterday. Located on Auckland’s iconic Karangahape Road, the campaign is a visual feast that captures the essence of the city’s vibrant culture and the bold spirit of the new drink.

At the heart of the campaign is an eye popping mural, created by Phantom Billstickers’ in-house custom shop build team. The mural features the mythical ‘Ginger Giant’. The artwork not only adds to the aesthetic of Karangahape Road but also stands as a testament to the creative prowess of Phantom Billstickers Custom Build powerhouse.

Complementing the mural is a large-scale street poster campaign that spreads the ‘Ginger Giant’ message far and wide. Strategically positioned, these posters ensure that the new beverage is impossible to miss for anyone traversing this cultural hub.

Lastly, but most definitely not least is the crowning jewel of the campaign, enormous ginger hands, mysteriously crawling from behind the campaign adding impact and the potential for passers by to get a feel for the legendary creature.

Says Katrina Steck, special builds and network maintenance manager at Phantom Billstickers: “It was really exciting to partner with Macs for Ginger Giant as there were so many new fresh creative elements we got to play around with. Our custom shop build team really enjoyed working with local super talented artists so that we could make this whacky, eye-catching campaign. Putting it up on Karangahape Road was the perfect idea and we got a lot of really positive feedback from people walking or driving past. That’s always how I know we’ve done something extraordinary is if the public chimes in because they love the work.”

This campaign is another example of how Phantom Billstickers continues to innovate in the out-of-home media space, blending art, culture, and advertising in a way that resonates with both the brand and the community.