Palmolive celebrates the energising power of nature in new “Paahhlmolive” campaign via VML

Palmolive has launched its latest campaign “Paahhlmolive”, created in partnership with VML, which shines a spotlight on the natural, revitalising power of its products.

Launching across Australia and Aotearoa New Zealand, “Paahhlmolive” taps into the sensorial joy in nature and the sense of revitalisation that comes from using Palmolive Naturals, made from 95% natural origin ingredients.

People are increasingly finding themselves disconnected from the nature that surrounds them and its revitalising, uplifting, benefits. In today’s fastpaced world, the need to find moments of rejuvenation and renewal is more important than ever. Palmolive’s aim is to offer those brief but powerful moments of helping people reconnect with themselves, with nature and feel re-energised.

Says Anthony Crewes, senior marketing director for Colgate-Palmolive South Pacific: “With this campaign, we wanted to deliver a message that really resonates with the daily grind. ‘Paahhlmolive’ playfully captures Palmolive’s dedication to make washing feel less passive and more energising.”

Says Paul Nagy, chief creative officer, VML APAC: “The campaign is a fun interpretation of what brief moments of revitalisation can feel like on the inside, like a moment in nature… or that shower you have at the end of a long day… you know the one.”

“Paahhlmolive” will leverage a mix of digital and social film channels, complemented by digital spots airing across Australia, and TV and digital spots airing across Aotearoa New Zealand. Additionally, strategically placed out-of-home (OOH) advertisements will appear near supermarkets and in shopping centres, ensuring maximum visibility at key points of purchase.

Palmolive Equity
Client: Colgate-Palmolive
Creative: VML
Media: Wavemaker ANZ
Production: Austin Studio
Director: Toby Morris
Post-production & VFX: Josh Regoli
Colourist: Matt Campbell
Audio & Music Composition: Sonar Casting: i4 Casting