FCB Aotearoa promotes multi-talented creative Mike Braid to new content creative director role

FCB Aotearoa has announced that Mike Braid, one of the agency’s most versatile content production talents, has been promoted to a new role that fully leverages his impressive creative range. From directing to photography, editing to grading, Braid has long been a master of many trades—now, he’s set to expand his influence across the agency’s content production and creative offerings as FCB’s content creative director.

As demand continues to rise for dynamic, in-house productions, Braid’s new position will see him working even more closely with the entire FCB team to bring ideas to life.

Says Sean Keaney, CEO, FCB Wellington: “The beauty of Mike is that he wears many hats—and looks good in all of them,” says Wellington CEO, Sean Keaney. “Whether it’s through content production or adding his own twist to creative projects, Mike’s ability to think outside the box makes him an invaluable resource in crafting stand-out work for clients. From directing to photography, his hands-on skills can take any concept and turn it into something incredible. This new role gives him even more opportunities to shape the strategic direction of our content and production offerings.”

Braid is stoked to step into this expanded role, saying: “FCB has always been a place where you can stretch your creative muscles, and I’m excited to take this further. It’s great to be in a space where I can help shape ideas and make them happen in new, inventive ways. What I love most about FCB is the constant opportunity to collaborate with brilliant people and push the boundaries of what we can do for our clients.”

Recently, Braid’s team, alongside content producer Liz Roebeck, has delivered impressive work for top clients like Air NZ, NZTA, Waka Kotahi, Mitre 10, and One NZ. His expanded role comes at a time of sustained growth for FCB Aotearoa, where in-house production is becoming even more integral. With an ever-increasing need for nimble, fresh approaches to content creation, Mike’s skills will be at the forefront of the agency’s next chapter.

Says Leisa Wall, chief creative officer, FCB: “Mike is a unicorn in the industry and has contributed enormously to FCB over his 10+ years here. We’re lucky to have someone with such diverse talents who consistently brings his A-game to everything he touches.”